What Do Obama and Romney Know about Science? Really?

President Barack Obama addresses the House Dem...

President Barack Obama addresses the House Democratic Caucus Issues Conference in Williamsburg, Virginia. (Photo credit: Wikipedia)

Romney

Romney (Photo credit: Talk Radio News Service)

Under a curiously misleading headline (“What do Obama and Romney know about science?”) the Scientific American informs us of a project in which they have linked up with a dozen science organizations to press the campaigns on a series of common questions.

Some quick remarks on first reading of the document:

1. While the questions are each and every one interesting, they are (sorry) entirely predictable. Read the list.

2. A very curious absentee: There is no question at all about the relation of science and human values/morals/ethics/what-you-will. This is even more significant than it may sound, as the “values” aspects to emerging technologies are racing right up there with Moore’s Law itself. (And: according to the annual VCU poll of science attitudes, around one-half of Americans believe S and T have caused as many problems as they have solved.)

3. Another core absentee: AI, robotics, and the future of employment. At a recent lunch in Menlo Park, the only thing my two well-connected colleagues wished to discuss was when we were going to come up with innovations that actually create rather than destroy jobs. Humanoids are us, or almost. Huge policy issues await.

4. Convergence and innovation. Some of us are eager to get rid of tenure as a key pre-req to loosening up the S and T academic establishment (cause havoc in universities, of course; but havoc is a key currency of innovation). Why do we have NSF/NIH(which gets most of the moolah)/NIST/FDA/NASA and all the rest as-is, when the disciplines make less and less sense? The National Nanotechnology Initiative was a big effort to surmount this problem, and while it has led to good things it sure has had no impact on the problem itself. Anyone for a new federal tech R and D agency based in the Valley? No, not the Potomac Valley.

5. More than their personal science knowledge, which I would love to do is get Mr. O and Mr. R on the hot seat to ask them what exponential means.

If I were putting such a list of what I have called Tomorrow’s Questions together, I would not ask a bunch of societies but really smart people with widely differing views . . . from enviros to transhumanists to Catholics to feminists to mommy bloggers to the key tech journos, and so on.

Enough for now! This is a great discussion to have opened, and I’m sure Christine Gorman @cgorman will keep it open.

The statement maintains a wish expressed 4 years ago for both candidates to have a debate on science alone. I suspect quilting or health food would be more appealing; some things just ain’t going to happen. In 2008 The Center for Policy on Emerging Technologies hosted a full-day event at the National Press Club with co-sponsorship from a major science society and a local university – with high-level panels on space policy, bio, nano, and so on. The idea was that the campaigns would send top surrogates for a serious day of engagement.

As it happened, astrology intervened with science and our stars were not aligned. It was the week the McCain campaign canceled itself. But Michael Nelson arrived on behalf of the Obama campaign, and not only engaged at length with the panels but subsequently joined both the board and the Senior Fellowship of C-PET.

This year we don’t plan to host a similar event, but to go broader and wider. Just announced: a series of teleconference town halls with leading science, tech, biz, policy figures, and campaign surrogates as and when they wish to join, to continue the roundtable and telecon series we have hosted over the past 4 years.

I moderated the panel on the election and the future of U.S. competitiveness at the Napa Tech Policy Summit which C-PET co-sponsored a few weeks ago. It included gurus Paul Kedrosky and Vivek Wadhwa, as well as Kathy Warner COO of Start-up America and Emanuel Pleitez of Spokeo.

Here’s what they had to say (video below). They don’t think the election will make that much difference. (Wait for the last question.)

http://vimeo.com/44109861

The C-PET 2008 Election Forum at the National Press Club

http://c-pet.org/?q=node/77

What Do Obama and Romney Know about Science? And Why It Matters | Observations, Scientific American Blog Network.

Sustainability, #CSR, and the Disconnects

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One of my occasional anxieties lies in the fact that CSR has been such a success story that plugging it organically into the core strategy of major enterprises will actually get more difficult and not easier. The current evidence of deep disconnects between “CSR/sustainability” functions and marketing, brand, other departments drive this home.

Seems to me that logic is on the side of strategic alignment, and competitive advantage. That is, CSR properly tackled aids the mainstream and is not tacked on to aid corporate image (though aiding image over the long term is part of the package). Which is not to say that in every product or market this will be at all evident. It’s a gamble on the long term.

But not an unreasonable one. Social, transparency, growing brand subtleties, there are many factors driving things this way (Michael Porter may have over-stated things in his bombshell essay, but the right things).

Some good data and discussion below:

Your Sustainability Message: Not Enough Charisma To Light Up The Room?.

Decision-Making In Gordon Moore’s Land

Black Background image showing Moore's Law

Moore’s Law (Photo credit: Wikipedia)

Three Months Circling the Future

Nigel Cameron is President of the Center for Policy on Emerging Technologies (C-PET), a Washington, DC think tank on technology and the future. He also blogs at FutureofBiz.org.

Two years ago I penned, or should I say keyboarded, a commentary with the title A Week in Tomorrow. It told the tale of three successive conferences. That will help explain the trope of the title. But I anticipate.

Midway through 2012, there are four big things on my mind. They should be on yours too. Not simply because in themselves they are in varying proportions significant and fascinating. But because if we are to start thinking straight about the future, in our companies and our government, here are the case studies to teach us. They are plain enough; the four dominant (non-defense) issues of this year. In no special order:

 

  • the Facebook IPO
  • the Presidential election
  • the Dragon spacecraft
  • and the global climate process, focused on Rio+20.

 

As some of you will know, I’ve touched on each of these before, both in newsletters and my blog posts (at c-pet.org, and FutureofBiz.org). Here, I’d like to look at them through the lens provided by the past three months of my travels. For fate, or le bon Dieu, depending on your predilection, determined that I would be invited to nine different conferences (to be pedantic, actually 11. I pulled out of one – on corporate social responsibility – as I was sick; and another, on the future of healthcare, got postponed). Of the 11, eight were in the United States, and three in Europe. (No repeat of 2010-11, when I managed to be invited to make a speech on each of the five inhabited continents. Let’s not get into the 46 hours and four flights it took me to get from Cape Town to Beijing, slowly recovering from, well, you can guess . . . . Great bio lines come at a price.)

 

A word about the issues. Facebook. When did America last flock to a movie about a start-up? Even Google, our ubiquitous info point, never got that. And when did Wall Street find itself confronted with a hoodie who was not trying to occupy it – and hand over very, very serious cash? The election. Rhetoric notwithstanding, Moore’s Law determines that every presidential election is in certain key respects more significant than the last – whatever our politics, and whatever the merit of the respective candidates. Dragon. Suffice to say that 50 years ago American got seriously interested in space, lost interest, and is coming to terms with the fact the next round is being catalyzed by private money and private leadership (and China). Then climate. I’m not here taking a view. But there are many more views than two, and according to all aside from one of them this issue is huge. And even that one should take out an insurance policy.

 

Now for the conferences. What interests me above all is that I don’t know anyone who was at more than one of them. Certainly, the nonofecta was mine alone. I was invited to all of them; to join the program at 6 and be a guest at the other 3. At the risk of convincing you I have a ridiculously wide range of interests, let me run through them. My presentations/moderations were at WorkTech (future of work; in NYC); the European Cloud and Identity conference in Munich (a 3-day marathon which I was invited to moderate after sharing the opening keynote); a conference on global education, my keynote being on resource-poor regions; Gov.2.0LA addressing the new accessibility of government in the digital age (and a chance to save democracy); Planet under Pressure, the global science gathering preparing for Rio+20, the UN process on climate change; and the Tech Policy Summit (an annual goodie, this time in Napa, which C-PET co-sponsored). I was also a guest at a conference of 1100 venture capitalists and entrepreneurs (MAVA, in DC); the Ideation conference, focused round social enterprise; and SOBcon, which gathers leaders in social marketing under the irresistible, almost ineffable, queen of blogging and much else besides, Liz Strauss.

 

If you’re counting, five of these events were business-focused, three on policy, and one on education. What all nine had in common was rapid technological innovation, and the shadow of the future. As conferences, they varied: from the intimacy of SOBcon, with every meal and a nightclub and karaoke together for just over 100; to 3,000+ at the climate event. Gov 2.0LA was smaller but had 100,000 following the webcast around the planet. MAVA was mostly pitches and updates from entrepreneurs; Ideation reports from social enterprise gurus and start-ups; WorkTech, a packed one-day event in NYC (they have other sites around the globe), that brought together Intel’s futurist and MIT’s Sherry Turkle with space planners and real estate leaders; in Munich I had the honor of presenting the European Cloud and Identity Awards to the likes of Daimler and Deutsche Bank (oh yes, and joining one of the famed Ping parties, hosted by its CEO who was still passing out shots when I left at 1.00 a.m.). And Planet under Pressure was dripping with Nobelists; most notably the great Elinor Ostrom, whom it was my special honor to meet for the first and, so sadly, last time (she passed a few weeks later).

 

Point is: There is a fundamental alignment between our thinking about the future, risk, business, social enterprise/CSR/nonprofits, innovation, and technology. Some examples from my personal mash-ups:

  • My argument on global education was that mobile had changed the “valuation” of resources now available to resource-poor nations, such that innovative solutions to education are now possible (that parallel the M-PESA banking revolution in Kenya).
  • On the Future of Work at WorkTech: That how we think about the future must powerfully determine how we act today (let’s not talk about how failure to address the future will doom it for you and your company).
  • To Gov2.0, that digital offers us our great (and urgent) opportunity to save democracy.
  • To Planet under Pressure: That a fundamental reframing of the climate debate in terms of global risk is needed, and that it must be led by industry and government leaders, not the scientists and NGOs of the parallel universe.
  • At the Munich cloud conference: inter alia, I moderated the discussion about cybersecurity, on which hangs a good deal of C21.
  • At Tech Policy Summit, the panel I moderated: What do we need for U.S. competitiveness?

 

That is to say: In each of these seemingly diverse contexts the imperative is to take the future more seriously; to bring the Moore’s-Law driven tech revolution into every conversation; to recognize that every single decision we take today is profoundly shaped by the assumptions we make about tomorrow. Value for business, and good policymaking for government, are dependent on a convergent conversation that spans every one of these seemingly disparate, silo’d conversations. The moreso every day.

 

Oh, and by the way: The most memorable, and perhaps most illuminating, response I received at any of these nine expert gatherings was at the event on global education, where a former senior official of the United Nations summed up my argument as “crap.” At least he was listening.

 

I trust you can see where we are going. My key point here is the connected nature of these discussions, the fundamental relevancy of each to the other. Our standard approaches to understanding, and its child decision-making, are revealed as threadbare because they are hopelessly silo’d. For, tragically, within these silos we have essentially distorted our capacity to prepare for continued exponential change. That is, we have insisted on defining the future in terms we find congenial. We bend the path of exponential change to ensure that we face a future that is thoroughly compatible with the present, rather than daring to think of one that mirrors the creative destruction of which we have learned from the deep discontinuities of the past.

 

Back to the case studies. Facebook? Well, many investors are treating it as if it were the next General Motors. Yet as a digital company its lifescycle will be foreshortened (the lifecycle of these digital companies will typically get faster); as one analyst has suggested, it may soon resemble Yahoo, a profitable enterprise yet with far lower value in the market. Discontinuities have powered the success of entrepreneur Elon Musk and his Dragon spacecraft, whose seemingly flawless first trip is just completed. The Presidential election is fielding two smart decent men (sorry, partisans; I have my own take but this much is obviously true), neither of whom (sorry, again) seems unduly, or even duly, preoccupied with the future. And the climate debate, now post the hyped and hopeless Rio+20, displays all the most expected naivety of the global NGO movement which honestly believe that their voices raised loud yet again will shape the thinking of corporate and government leaders. As I pointed out at Planet under Pressure, this debate is now running backwards. And as I have subsequently argued, it is crucial to reframe the discussion – in terms of global risk and in the context of other clamant risk issues, from rabid nanobots to WMDs to the prospect of post-antibiotic medicine to security asymmetries (especially cyber-risk) – if decision-makers in finance, business and government are to take it seriously. The fulminations of scientists and left-leaning NGOs have only so much impact, and it can be net negative.

Some tentative conclusions

Three practical proposals

  1. In every discussion of strategy, include a futures advocate whose task it is to stand 10 years out and raise hard questions.
  2. In every discussion of strategy, include outlier opinion from today. As far out as you can find. All articulate voices. Seriously. In 1. and 2., protect that person with the authority of the Board Chair/Head of State. Indefinitely.
  3. Work with your team, not once but repeatedly, on what the E-word means. Exponential. It has become the most important word in the vocabulary. At every strategy meeting begin with a discussion/reflection/meditation on what are its implications for your business. Every.

 

Major newspapers have lately appointed “Public Editors” to speak from the outside and act as ombudsmen. How about every company, department of state, NGO, appointing a Public Discussant, whose task it is – at the most senior level – to raised the hard long-term issues, and ensure that groupthink is shot at if not down?

 

The issue is not, let it be said, about technology. Technologies become the vehicle for and catalyst of dramatic change. Change is the point. Change and the fact that we cannot prepare for it by being good at the things we used to be good at, in the way in which we used to be good at them. Exponential change operates at a visceral level. Take a look at what has happened and is happening to newspapers, and to book publishing. That’s the impact of exponential change. Its effects will be felt in every area of the economy and most areas of social and political life. Those effects have only begun to engage.

 

Let’s suggest Three Draft Laws of Exponential Change

  1. We are required to make faster and more far-reaching decisions; all the time. Alvin Toffler’s famous book Future Shock, published a generation ago, essentially made this argument though long before its implications were as dramatic as they are today.
  2. Each year is shorter than the last. At the International Content Summit last year I suggested that organizations revamp their schedule to gather sooner each time they met. The year is shortening. Time to add a touch of geometric progression to the Gregorian calendar?
  3. Competitive advantage lies with companies, nations, and individuals who are nimble, flexible, and integrated.

 

So as we value Facebook, anticipate space policy, reflect on issues of global risk, and prepare in the United States for a presidential election – and as in our companies and organizations we work through our own plans for strategy and tomorrow – this is the way we shall need to go. In a context in which the only issue from the future deeply concerning this nation, the deficit, is an issue from the past; and in which recent  research revealed only a tiny handful of CIOs from our major companies personally engaged in social media; the only way would seem to be up. Let’s go.

 

The University of the United States: Please can we get on with it?

education online

education online (Photo credit: Sean MacEntee)

Another smart piece from the ubersmart @cathyndavidson on the future of higher ed has me mulling yet again . . .. She has a way of generating mull.

It’s perhaps been no surprise that “distance education” (in its many modalities) has lingered outside the mainstream for a score of years longer than one might have expected. There are, of course, reasons. Substantively, a deep unease that the secret sauce of higher ed is related to campuses and classrooms and realtime connectedness between professors and students. OK, large state universities do not exactly fit that norm, but we shall leave it for now. The presence of tacky, usually for-profit, operators with (on a good day) marginal accreditation. The commitment of our better educators to the avoidance of, essentially, school by scantron.

But the real barriers have been formal. Higher education is the most conservatively-organized enterprise on the planet. Back in the day when I worked in one of its outposts (early 90s), I watched a multi-year reform process designed by one of the nation’s leading educators encompass at least two PhDs and four vast volumes of materials, and achieve, exactly, zero. My observation: the system was designed to resist nuclear attack, and we were watching the faculty clamber out of their bunkers, blinking but unbowed.

My view is that in the next 10-12 years higher education will undergo creative destruction on the scale that publishing has been experiencing of late and travel agencies (remember them?) a quinquennium earlier. The online/free experiments that somewhat self-consciously a cluster of major schools has initiated (and that seems to have been a cause of the wonderful free public entertainment afforded of late by the lunatic managers of UVa) are extraordinarily late in the day. But they are with us.

Back to point: Here is what we need. OK, I have said this before, but since you didn’t listen, world, let me say it again. And note the strategic context. It could hardly be bigger.

The major opportunity for the United States to influence global culture and secure lasting relationships in the flux of C21 lies precisely here: In the initiation of a United States open university offering full degree programs worldwide to all comers. We have perhaps an 8-10 years branding advantage against certain rival institutions, chiefly in China, who will otherwise take on this task with abandon. While much could have been achieved a decade ago, key factors from 2012 out are the explosive adoption of mobile, mobile’s shift even in developing nations to feature phones and smartphones, and very large improvements (even if not quite to the levels Ray Kurzweil keeps expecting) in the AIs that enable language interpretation and the increasingly post-clunky experience of distance teaching.

A dozen major issues are raised, but they can all be answered. What we need is for the school to open its doors. Within a decade effectively every one of planet earth’s denizens will have access to smartphone mobile connectedness. And that’s all we need.

Then let the chips fall. Yes, US-based students may join in. Yes, this will destroy large swathes of the higher-end global education infrastructure as we know it. And, oh yes, dumping tenure (one of my favored targets) will certainly help us get there from here (all we need, seems to me, is an appropriations rider in Congress).

But blending the vast educational nous of the UK’s visionary Open University with our latest tech delivery methods, the Department of Education‘s savvy, the global cultural outreach of USAID – together with our vital partnerships in UNESCO and the World Bank  . . . the question is not whether but how, and when.

Can We Replace Professors With Computer Screens? | Co.Exist: World changing ideas and innovation.

Social Media is NOT necessary for the C-Suite . . .?

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

After all the recent talk around the unbelievably low numbers for executive participation in social media – including that of hardly any CIOs, which should be a hanging offence if not one for drawing and quartering first – we now have an effort to defend the C Suite and pooh-pooh the concerns of those of us who have been suggesting that the Fortune XXX are well on their way to losing their fortunes.

Jeff Esposito makes the best of a thoroughly bad case, and I invite you to read it (link below).

Quick points in rejoinder (and see my earlier posts):

1. The issue is strategic. If in 2012 hardly a soul in the C-Suite is actively engaged in social, a (the?) major source of competitive (dis)advantage is simply being ignored – because, unlike say the dictaphone, you don’t know what you’re talking about / hiring for /strategizing about unless you have splashed around with several of these platforms over time. As I said in an earlier post, social is like saying you’re sorry; you can’t just hire someone to do it for you.

2. CEO disengagement is bizarre (these are supposed to be the smart guys). @Rupertmurdoch stands out as the only top CEO using Twitter interestingly. Only. But if the CIO, the conscience of the new info technology, is making snide remarks about people wasting their time “twittering,” it is not surprise everyone else in the suite feels they are off the hook. He (OK, almost all of them are) is doing more damage to the company than he could begin to imagine. At Moore’s Law speed, the social revolution is – chaotically – up and running. (The fact that most U.S. CIOs still report through the CFO, another body blow revealed by recent reseach, explains, sadly, a lot.)

3. Point is: This is not “about” marketing/customer service – though fielding complaints in real time is no bad thing. It’s about strategic re-invention by the alignment of corporate values, the values of employees, and those of present and prospective customers. It’s about B2B as much as B2C. It’s about letting loose a force for continuous innovation within the company – the only way, in the M’s-Law context, that this can be achieved. This is nuclear stuff. And the sooner 225 CIOs are giving their marching order (only 25 are on Twitter), the better. At least, if shareholders and boards have any interest in long-term profitability.

Jeff’s charge is partly that social media pros, whatever exactly they are, are jumping up and down about a situation which is of course of interest to them. But by and large their interests are tactical and marketing/CR focused. This issue is nuclear in its implications. There is no better thing any board member or CEO or C Anything Else could do than spend 2 weeks in social media immersion.

Memo to Social Media Pros – Social Media is NOT necessary for the C-suite.

Olympics, Risk and the Craziness from G4S

In case you missed it, the major security firm G4S picked up a lucrative contract to provide security (or at least the bag-searching, latex glove simulacrum thereof) at the Olympics. They have monumentally blundered, and their top guy who is actually names Buckles has been admitting “humiliating mess” language in front of a committee of the UK Parliament.

OK, let’s talk about (a) risk, and (b) risk. That is, (a) where is the project plan to recruit the needed 10,000, train them, all the rest? Where is the risk assessment plan attached thereto? Where is all this boring MBA stuff that leaders do in their sleep and organizations commit to white boards and apt computer programs?

And (b), the vast damage being done this company, which has become a laughing stock, and is insisting – as seemingly its nutty contract permits – on claiming a fee of of nearly $100m for its pathetic carrying-on? No shame? No effort to recoup a scrap of repute? I forceast that Murdoch would close the News of the World, and he did. Smart guy. Damage limitation. Big symbol.

Mr Buckles?

 

 

 

 

Nick Buckles tells MPs G4S will claim its multi-million management fee despite Olympics ‘shambles’ – Telegraph.

The Yahoo (and Aol) Question: Can Digi Brands Live on?

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Image representing Yahoo! as depicted in Crunc...

Image via CrunchBase

As Marissa Mayer contemplated her jump from Number 20 at Google to the latest occupant of Yahoo’s uncertain throne, the core question on my mind (and if she’s as smart as we are told, it will be on hers) is whether what I have been calling Digi Brands, these companies whose tech and biz models are build almost wholly around chips, can survive into middle age.

Aol is the parallel case. Aol, which I still cannot believe did not opt to rebrand as HuffPo when it got Arianna’d.

My point is partly about the fast progress through the traditional company aging experience, accelerated both by the pace of digital change and the single-product nature of most of these concerns. It’s also partly about the aging of a brand, qua brand. Aol is just old. Yahoo (OK, gulp, Yahoo!) is both old and confusing (what exactly is it, again?).

I’m unconvinced. But if Arianna and Marissa can’t do it, perhaps no-one can. The coming months will be fascinating as MM gets to lead Yahoo where she wants.

Google’s Marissa Mayer Tapped as Yahoo’s Chief – NYTimes.com.

The Crisis of Trust in Companies and Beyond

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The constant drip of admissions from J.P. Morgan Chase as the cost of the “London whale” rises and both dishonesty and folly is revealed comes in tandem with the latest round from Penn State. Former FBI Director Louis Freeh’s report unsparingly flays the leadership of that tarnished institution for a fundamental lack of concern for boys whose lives were being destroyed as individuals from janitors to the president were too interested in themselves to bother.

And in both cases, the people who knew and chose to look the other way now find that once you sow the wind, it’s the whirlwind that comes back.

Branding is not simply a game for consultants; it connects at a deep level the integrity and values of an organization with how it is viewed by the public and its customers and how it connects in turn with their values. One of the profound impacts of social media has been to begin to lay bare these and other connections in ways that go far beyond the occasional probes and revelations of press and whistle-blowers as transparency comes to be routinized rather than an exceptional experience.

At bottom therefore the issue is not about “brand” as a manipulable commodity to be burnished but integrity as a deep set of values that drive an organization by lining up its proclaimed sense of itself with how it really is and who its people are.

The issue for Penn State as for J.P.Morgan is whether what has been lost will be able to be recovered. What we already know is that this will not come soon or easy. We know how it is with the reputation of an individual. While corporations (for-profit and non) are persons only in a technical sense, their reputations are every bit as central to how the wider world sees them – and will be prepared to do business with them.

And (to pick up our much-blogged theme of social and the C-Suite) social media has only just begun to begin to open every one of our organizations and their commitments and their practices to Freeh-report style merciless scrutiny.

The Real Loss For JPMorgan Chase: Their Integrity.

Reuters’ Deputy Social Media Editor Matthew Keys Steps Away From Twitter | Adweek

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Puzzling interview here with a Twitter freak (OK, I’m up there in the mid-40K tweets also) who is leaving our Twitter community for good. Worth a read though it raises as many questions as it answers.

I’ve known others bow out (or take an extended sabbatical). Plainly the kind of semi-addictive personalities who are attracted to social media (and, um, successful effort in general) can go overboard. But the answer does seem to lie in rate-limiting of some kind and, um, a little self-discipline.

I’m just not convinced that leadership, in thought or organization, is going to be an option without engagement in the Twitter knowledge community and its successors. Which is in no way to suggest that everything digital and social is good. (Review of Andrew Keen’s terrific book Digital Vertigo coming up soon.)

Why Twitter Matters: The Reciprocal Knowledge Engine

https://futureofbiz.org/future/why-twitter-matters/

 

Reuters’ Deputy Social Media Editor Matthew Keys Steps Away From Twitter | Adweek.

The Grim Details on CEOs and Social; 14/500 are tweeting, for example

An Evening with the Fortune 500, May 7, 2012

An Evening with the Fortune 500, May 7, 2012 (Photo credit: Fortune Live Media)

I am rapidly coming to the conclusion, as these bizarre studies keep tumbling in, that serious personal engagement in social media is an absolute prerequisite for corporate leadership in 2012. And given the numbers, it’s also the single biggest opportunity for developing competitive advantage.

And here’s a project – anyone want to team up? Remedial social education camp: Every Fortune 500 CEO and other C-Suite denizen, every member of their boards, unless they are in the tiny minority actively and seriously engaged, needs to come spend a week being enabled to understand the single most dynamic force in the world in which they are operating.

Here are some of the most telling numbers.

  • 5 of the 19 CEOs on Twitter have never tweeted, and other accounts are “underutilized”
  • 25 of the 38 CEOs on Facebook have less than 100 friends
  • only four CEOs are on Google+ (including Larry Page)
  • not a single Fortune 500 CEO is on Pinterest

Here’s the report. Pour yourself a stiff drink before opening.

http://www.ceo.com/wp-content/themes/ceo/assets/F500-Social-CEO-Index.pdf