Reuters’ Deputy Social Media Editor Matthew Keys Steps Away From Twitter | Adweek

Puzzling interview here with a Twitter freak (OK, I’m up there in the mid-40K tweets also) who is leaving our Twitter community for good. Worth a read though it raises as many questions as it answers.

I’ve known others bow out (or take an extended sabbatical). Plainly the kind of semi-addictive personalities who are attracted to social media (and, um, successful effort in general) can go overboard. But the answer does seem to lie in rate-limiting of some kind and, um, a little self-discipline.

I’m just not convinced that leadership, in thought or organization, is going to be an option without engagement in the Twitter knowledge community and its successors. Which is in no way to suggest that everything digital and social is good. (Review of Andrew Keen’s terrific book Digital Vertigo coming up soon.)

Why Twitter Matters: The Reciprocal Knowledge Engine

https://futureofbiz.org/future/why-twitter-matters/

 

Reuters’ Deputy Social Media Editor Matthew Keys Steps Away From Twitter | Adweek.

4 thoughts on “Reuters’ Deputy Social Media Editor Matthew Keys Steps Away From Twitter | Adweek

  1. “Puzzling interview here with a Twitter freak (OK, I’m up there in the mid-40K tweets also) who is leaving our Twitter community for good.”

    This is wrong. One of my quotes in the article:

    “The break is indefinite; I’m not leaving the platform for good.”

  2. Pingback: Most Organizations Still Fear Social Media | FutureofBiz.org

  3. Pingback: Why Twitter Matters « nigelcameron.org

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