From Gartner via HBR comes another handy report on how major organizations are responding to social media. Despite the alliterative categories (sorry, not into that) there’s great data and analysis here, although it is focused on the tactical and not so much the strategic value of social.
The “fear” term is interesting. Seems to me that fear requires a level of (perhaps mis)understanding that the failure of the CEO/CIO class to engage personally with this new world is somewhat OTT.
My recipe stays the same. A serious immersion in social for every member of the C-Suite and the board. Best time/money spend any major organization could make; and let’s start tomorrow.
The grim details: 14/500 CEOs tweeting . . . .
- Social Media is NOT necessary for the C-Suite . . .? (futureofbiz.org)
- Reuters’ Deputy Social Media Editor Matthew Keys Steps Away From Twitter | Adweek (futureofbiz.org)
- Is it time for a C-level social media executive? (zdnet.com)