Why Doesn’t Social Understand Social?

Don’t you think it’s odd? Not simply that Google and Facebook and other big digital brands seem to be at least as clutzy in their handling of user relationships as corporate survivals from the 19th century. But that it doesn’t seem to worry them.

I’m looking for two things. First is a no-brainer. Second, OK, for extra credit.

1. Excellence in stakeholder relations, exploring leading-edge models employing social to bring corporate values into alignment with emerging markets/users, and all that follows. That is, social companies, um, using social to engage.

2. Excellence in innovative approaches to formal governance approaches (which as I have argued elsewhere could extend to financing) that model social.

Who are the contenders? Anyone leading the way out there with good/innovative practice?