Seems that approximately once a week a report is coming out giving fresh evidence for the same, utterly bizarre, fact: That most top execs are simply not engaged, personally or professionally, in social media. To qualify a tad: One well-placed observer tells that he believes many are actually engaged in private social media (such as Yammer) within their companies. I should be interested to see the evidence. Some I am sure are. But the whole point about social is that it is substantially public; private chat/bulletin experiences are not exactly the point. And while we are being skeptical: Anyone have data on private social use? Key issue is that the dynamic, transformative, threatening, swirling, social ocean needs to be swum in. It’s not just chit-chat among colleagues.
Back to point: Just before reading this nice piece in AllThingsD, I had posted a cry of distress that our major “social” corporations (that is, Facebook et al.) are themselves way down the list of those corporations benefiting from social engagement with their customers/users. Way down.
That is, the argument is a fortiori. If even our top social corporation isn’t engaging with its environment socially, what hope for B2B and B2C players in more trad industries?
This is bad.
Top CEOs Aren’t Using Social Media, Study Says — Should They Be? – Mike Isaac – Social – AllThingsD.
- The CIO Issue is about Strategy; Strategy; got that? (futureofbiz.org)
- CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice (forbes.com)
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