Seems that approximately once a week a report is coming out giving fresh evidence for the same, utterly bizarre, fact: That most top execs are simply not engaged, personally or professionally, in social media. To qualify a tad: One well-placed observer tells that he believes many are actually engaged in private social media (such as Yammer) within their companies. I should be interested to see the evidence. Some I am sure are. But the whole point about social is that it is substantially public; private chat/bulletin experiences are not exactly the point. And while we are being skeptical: Anyone have data on private social use? Key issue is that the dynamic, transformative, threatening, swirling, social ocean needs to be swum in. It’s not just chit-chat among colleagues.
Back to point: Just before reading this nice piece in AllThingsD, I had posted a cry of distress that our major “social” corporations (that is, Facebook et al.) are themselves way down the list of those corporations benefiting from social engagement with their customers/users. Way down.
That is, the argument is a fortiori. If even our top social corporation isn’t engaging with its environment socially, what hope for B2B and B2C players in more trad industries?
This is bad.
- The CIO Issue is about Strategy; Strategy; got that? (futureofbiz.org)
- CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice (forbes.com)