#SocialEntrepreneurship, #CSR, and the #Imagination

I was delighted to join the Ideation conference in Chicago earlier this week, and can do no better than link with @tonyshen’s 22 learnings which sum up the impact of a series of terrific presentations from some of the most brilliant people in the social enterprise scene and its environs (link below). Charles Lee and my friend J. R Kerr curated a winner.

What fascinates me is how many moving parts we have in the values/business arena. Social enterprise (SE) itself covers a range of nonprofit and profit-seeking efforts in which social good is the goal, or a substantive part thereof. Then we have corporate social responsibility (CSR). Here our point of departure is within traditional companies, who seek to deliver social good (not my favorite expression, but let’s use it anyway) either to assuage the conscience and meet the charitable interests of the company/founder, or to spruce their brand, or at a more fundamental level align mission with other than directly profitable goals; or, as in Phase 3, to build “shared value,” as Michael Porter has called it, in which these goals are in the long term precisely aligned. A more modest but similar case was made in the report commissioned from McKinsey by the Committee for Encouraging Corporate Philanthropy, which despite its somewhat Victorian name was founded by Paul Newman and operates the key network on CSR within the Fortune 500 CEOs. (Pursue that at corporatephilanthropy.org – the report is a great read.)

The logic of “shared value,” as I pointed out in a commentary for the U.S. Chamber of Commerce, is the end of CSR. No more “triple bottom line,” just a bottom line. Porter’s proposal has been seen as outlandishly optimistic by some, but his essay offers a thought-piece that I believe we need to wrestle with as we look ahead at how sustainable value will be built in the emerging social-cultural-economic matrix of C21. Ironically, the most prominent funding of social good, by far, is coming from the Gates-Buffet-Soros old school of Carnegie-style philanthropy – giving away the riches won through business. So all three types of are operating in parallel.

But there’s a third category that needs to be noted in this meta-conversation: the need for innovative financing and governance models to be devised in response to the vastly innovative technological (and social) developments of the digital revolution.

Jimmy Wales’ Wikipedia offers (so far as I am aware) the only major project of the digital era that has struck out in another direction than IPO-dom. We need more. Google should have. Facebook should. The pressures of the market are not necessarily the ideal environment for the development of visionary, values-driven efforts. As Mark Zuckerberg wears his hoodie to Wall Street, we may well wonder why something as radically innovative as Facebook is beholden to the funding and governance system that sustains the enterprises of the “old economy.” That is, can innovation not run right through the system? Ahem, alignment?

Seems to me that we have here 3 more silos: social enterprise in various shapes; the three-fold CSR package; and innovative, generally digitally-driven, companies. We need above all a meta-convo that will bring these efforts round one table to focus these brilliant, diverse, projects for social good – and, in most cases, also for profitability.

The future? Moore’s Law, social media, globalization – these and other inexorable forces are re-shaping the landscape. It would be fun to work on some scenarios for 10 years’ time.

 

My take on Michael Porter’s proposal on Shared Value: http://bclc.uschamber.com/blog/2011-06-30/one-our-greatest-business-gurus-redefines-capitalism-perhaps

 

22 Hacks & Perspectives for Social Entrepreneurs | MOVEMENT 121.

We are now Post-IT: the Problematics of the #CIO – #CFO #CMO too. Chief Knowledge Broker.

Some weeks back we discussed the fact that Fortune 250 CIOs have remarkably limited engagement in social media. Indeed, it is so remarkably limited that there should be a slew of vacancies – once their bosses work out what is (not) going on.

Now comes a report that both underlines the seriousness of this situation for companies with an interest in the 21st century, and partly explains it. 42% of major company CIOs report to the CFO. In smaller companies it rises to 60%. Plainly, in half our corporations we are working with a depressingly old-economy model in which the CIO and the IT team are seen as technicians placing and maintaining the interconnected typewriters and filing cabinets which constitute the comms/data systems of the firm. Routine stuff, to be kept under the spendthrift thumb of the spreadsheet guy. (Really, who could make this stuff up?) So: CFOs have a major role in CIO recruitment as well as supervision and budget. And they are hardly likely to demand personal engagement in social media (what’s that?). If 4/250 CIOs blog, the proportion for CFOs is probably well under zero.

What these studies have highlighted is a cavern of unawareness deep in the heart of half our companies (at least).

My take? There shouldn’t be a soul in the C Suite who is not personally splashing around in the social space. If that sentence were taken to heart in the bastions of the U.S. corporate scene, it’s hard to conclude they would not be much better placed for what comes ahead. Because “social” is becoming central to marketing, product development, customer relations, and everything else that determines success – and the more central the younger the customer base.

Take home? CEOs and CIOs need to become best friends;and the CFO needs to be taken out of the loop, like tomorrow. The CIO/CMO relationship is also explored in this poll, and needs to be close. One problem with the whole “C” way of looking a things is that by defining executive leadership in functional terms it is increasingly out of kilter with the cross-functional efforts that emerging technologies and their social impacts enable and bring to the center of tomorrow’s needs and opportunities – and that, mercifully, excellent organizations have learned to engage at all levels.

Perhaps the CIO is an anachronism of the days of “IT.” We are now post-IT. IT itself offers a component within the CIO role, but the CIO is not CITO. The CFO reporting stats suggest that is exactly how he/she is (still) seen. The issue is information, not technology. Information is the business of every function. The CIO needs to emerge as the information leader, the Chief Knowledge Broker (CKB), of the organization. With techies to back up as and when needed. The last person on the planet to whom the CKB should be reporting is an accountant.

My piece in response to the Fidelman/HBR report:

http://nigelcameron.wordpress.com/2012/04/13/social-risk-seems-cios-think-social-is-beneath-them/

The post I am responding to here:

Do CMOs, CIOs, and CFOs Embrace Each Other? – IT Management – myITview.com.

#Hashtags and the #Twitter Power of Simplicity

Someone famous once said (was it Einstein) that we must seek not the simplicity that lies on the nearside of complexity, but on the far side. This isn’t a comment on our political malaise (though it could be) but on the best example the digital world has yet produced of the astonishing power that lies on that desideratum of a far side. And it’s called . . . Twitter.

I have written about this before, and I shall again. Here is the before:

http://nigelcameron.wordpress.com/future/why-twitter-matters/

The hashtag, whose potential and practical application is laid out in this brilliant post, just exemplifies the principle: utter simplicity (say, 1000 times as simple as Facebook) that enables us to engage the exponential explosion in data of all kinds and knowledge in particular. Twitter offers a Reciprocal Knowledge Engine.

And as @rorysutherland recently was quoted as saying, this could mean it is worth a lot more the Facebook. http://viggoandersen.visibli.com/share/3C4fe4

 

Twitter Hashtags 101: Complete Guide to Discovery and Power | Internet Media Labs Blog.

Why Spaces, Places, Matter – and Questions #SOBCon #risk #strategy

I’ve just emerged from SOBCon in its hometown, Chicago, with gratitude to @LizStrauss for the invitation and her colleague Terry @Starbucker St Marie.

Some quick thoughts after a remarkable weekend as the long tail of posts, tweets, texts, continues to flow. More thoughts may follow.

SOBCon is a conference like no other – in which infinite effort has been spent on process as well as content; a fulfillment, at one level, of the generally frustrated vision of unconferences to draw on everyone and avoid the fallacies of schooling; a pudding rich but never quite over-egged; a place, a space, a gathering of people decidedly in community. As I just shared with a new friend, I’m not sure if I spent the weekend being remade or beaten up. OK, you get the picture.

Here just one comment, about SOBCon as a space. The lush, deeply engaging, very personal presentations I leave for the moment to others to discuss, though they make sense only inn the context of the space. (Check the #SOBCon hashtag to get a whiff.)

But this. SOBCon is a place. A space. With rich features evident to newbies as they walk in. The air has been specially treated. The food infused with secret sauce. A magical kingdom, in which the quality of relationships new and old, and – because this is always how it flows in our human community – the character and depth of the communication, are heightened.

To those for whom conferencing is all in a week’s work, including some of the finer efforts, it is always striking when a space is created in which persons and ideas can actually engage; strangers can be open with each other; bonds can spring up almost as fast as cards are exchanged. Well, this weekend in Chicago that was true to a high degree. What’s especially interesting with SOBCon is that this is not the result of its being carried on in secret. I am no great enthusiast for the “Chatham House Rule” that is sometimes used to encourage candor and honesty – which basically renders an event and its participants off the record. SOBCon was streamed. I know because I got message from people saying they could see me in the crowd. The on/off the record approach has value in enabling officials to be interesting and remain employed. It has little impact on the quality of the engagement. Conversely, there can be engagement of a special quality without its illusions.

That’s why in our work at C-PET we have placed much effort and emphasis on the quality of the community we bring together to address the great questions of tomorrow and today. These are not communities of old friends, though they are enriched by such relationships scattered through them. They include many who are strangers. And what is said in public is not private. But the cultivated space means that trust, even between strangers, is set high. So in conversations public and private there is candor. And, as well we know, when one person is candid, shares personally, confesses challenges and discusses defeats, the resonance is potent and the character of the conversation infectious.

At SOBCon this goal of, shall we say, a cultivated public/private inter-personal space for ideas – was achieved to a high degree, spurred by the fact many participants had been SOBConners before, and the social setting over several days – which went all the way to karaoke (some pics from that are in the tweetstream!).

Our business and policy worlds are full of answers. What we need most are spaces in which we can pose questions. Questions can only be properly posed when the space is right. And while this has always been true, as Moore’s Law drives exponential technological change and human events move at a pace faster than we have ever known the questions become more important, and the need for a space within which we can gather to consider them more pressing.

So huzzah to Liz and Terry, and the SOBCon community. As I  move back and forth between the worlds of policy and business I know there is nothing we need more.

 

 

Chicago 2012 Program | SOBCon.

Placing a price on research; #HBR blog on #innovation and the long term . . . .

Anne Marie Knott from Wash U biz school raises briefly a profound question: how to maintain a major R and D budget when returns are graded quarterly and markets fluctuate by the second. Which always makes me realize how much better, in fact, is our corporate decision-making than it really should be. Out there is one alternative universe in which is really is the current stock price and the next quarterly report that shape every decision.

I’ve written elsewhere that, as it happens, the principal-agent problem (both here and also in the political realm) ends up helping to mitigate short-termism, since executives (like pols) want careers, and careers require reputations for long-term effectiveness. There are other reasons too, the most legitimate of which lie in the minds of long-term investors (of whom there are still a few).

The point Anne Marie Knott makes tellingly here is that what she terms the research quotient (RQ, a way of measuring research commitment/effectiveness) offers a different slant on capitalization. My somewhat broader point would be that the market needs to find ways to place a more reliable value on both such balance sheet commitments and the willingness of the executive team to take short-term hits for long-term value. That might involve polygraphs in the C Suite. It certainly (sigh, don’t we know) involves coming up with salary and bonus structures that deliver what is needed rather than what gluttonous execs feel is their desert for a good day’s work. This may seem like rocket science, but as Elon Musk is demonstrating, rocket science isn’t necessarily, well, rocket science. And the growing shareholder revolt on executive remuneration, reaching most recently to Barclays and now very much a mainstream effort, can’t fail to help.

At the core, it’s all about the long term. And the fact that as change comes faster innovation becomes both more necessary and more risky is driving a very different kind of corporate culture from that to which big companies used to aspire.

 

 

Don’t Cripple Innovation for the Sake of This Quarter’s Numbers – Anne Marie Knott – Harvard Business Review.

We Need to Talk – about #Twitter: Reciprocal Knowledge Engine PLUS

Some time back I wrote and then revised a piece on both my Twitter use and the power of Twitter as a machine for building knowledge through mutual or reciprocal curation – what perhaps we can designate a “reciprocal knowledge engine. ” Google just told me that it could not find the phrase, so it looks like it’s mine. Here’s the piece: http://nigelcameron.wordpress.com/future/why-twitter-matters/

I don’t really have a lot to add on that score; seems to me this medium/platform is pregnant with capacities to enable the building of cross-disciplinary, convergent knowledge, in a world defined by the data explosion of the exaclasm and the exponential need and opportunity for understanding – as a prelude, one would hope, to wisdom in decision-making in the face of global risk.

Point about Twitter, though, is that it is also many other things, and yesterday’s post discussing the proposal that our @ addresses serve as our personal universal locators is not without merit. Then again, it’s a source for every crowd one could wish, from flashmobs during demos to the nuclear flashmob that was unleashed on SOPA. And market research. And (another recent theme in this blog) C-Suite engagement with stakeholders. Of yes, and if you must, the Lady Gaga fan club and the PR people from our favorite pols. And on and on.

Which suggests: Twitter as a corporation or a brand may or may not have immortality. In general, businesses in this space are ageing fast (not good news for current valuations). A rival could pick it up, mess it up, close it down. Or, more likely, a nimbler, smarter, son-of-Twitter will emerge in 20 months’ time and we will all feel how MySpacey Twitter used to be.

But in all the social media melange, in Twitter we have lighted on something far more valuable than the other platforms, useful for particular purposes though they may be. It’s why many of the smartest people on the planet are spending serious time here every day of their lives. And (back to reciprocal knowledge) they are my research assistants. And I am one of theirs.

 

Social in the C Suite #sm #CEO

TechCrunch has a handy list of pros and cons of CEOs engaging in the dark arts of blogging. They’re a little pedestrian and sometimes off-message (where did don’t micromanage your staff come from?) and I’m not sure whether they get to the real point.

Because the real point is not whether the CEO is a writer (another off-piste point) (though goodness, how anyone gets to run anything without a certain fluency in the QWERTY dept is a mystery, though it has happened) – it’s the cardinal principle we discussed in the CIO context: executive leadership is first and foremost about engagement, immersion in the culture of tomorrow’s markets; and, very specifically, in the emerging digital-social culture whose dimensions and implications we presently grasp only vaguely, but which is the thresshold to whatever happens next. In other words: Unless you are personally engaging in social media, you should get another job. By all means blog about your hobby and tweet about the weather, but immersion can’t be replicated.

Of course, the defensive posturing that still characterizes a lot of corporate thinking on internet use in the workplace has to go. One reason it is still so influential lies precisely here: At the top there is still remarkably little facility with these media, and therefore understanding of their value (and also where the problems are likely to be met). Chicken and egg, indeed.

Seems to me that 100% participation is needed. No?

CEO Bloggers: To Blog or Not to Blog | TechCrunch.

Rolling down to Rio

Rolling down to Rio:
The Twin Challenges of Global Process: Sustaining Credibility and Engaging Dissent

Nigel M. de S. Cameron
Center for Policy on Emerging Technologies, Washington, DC

I spent this past week at Planet under Pressure (PuP), a global conference on sustainability and climate convened in London under the eminent auspices of the Royal Society and the network of science academies around the planet– as a preparation for Rio+20, which is just around the corner. It’s plain the organizing committee were no fans of Rudyard Kipling or we would have been greeted on daily arrival by renditions of his splendid song Rolling down to Rio, in place of the housemusic (ahem, housemuzak) that I assume was picked by the ExCel Center (which, somewhat amusingly for a such a carbon-conscious event, is owned by Abu Dhabi). Here it is, sung by that wonderful American baritone, Leonard Warren: http://www.youtube.com/watch?v=uk99b7sNFzQ.

It was a privilege to be invited to participate, and admire the skills of my esteemed professional friend Lidia Brito (science policy director at UNESCO and former science/education minister of Mozambique) as conference co-chair; and Nisha Pillai, network anchor turned gracious but when necessary lethal emcee. 3,000 people, mainly scientists, filled the hall. After an opening evening and four long days it finally all came to a conclusion, and I am mulling. So take these thoughts as ideas in progress on a process of high significance for the good of the planet (which includes us) – and an object lesson in how to do, and perhaps not to do, what needs to be done. And that is true whether or not your own view lies in the climate/sustainability mainstream. The video and closing statement are here: http://www.planetunderpressure2012.net/

I had been invited to speak in the session on innovative solutions, and focused my remarks on the need to innovative the shape of the debate itself – partly by bringing other parties to the table. I summarized my comments – and much else – for those who follow me on Twitter (@nigelcameron).

On reflection there is much on my mind, including, in no special order:
• What’s the value of endless exhortations? We should, we must, everyone needs to. My suspicion is they are counter-productive. There were hundreds. Life in an exhortatory community is depressing and a little tedious. And it was left to Oliver Morton of the Economist to ask pointedly that speakers not say “we” without defining who. EC science adviser Anne Glover’s push-back on this point was not helpful.
• What’s the value of advisers and committees? We are awash with them. And while I don’t object if the UN Secretary-General wants a science adviser and an advisory committee to boot (one leading idea being ventilated), it is hard to see what difference this will make in the scheme of things; as if an exponential, hockey-stick increase in the number of advisers and committees will solve the problem (whatever, precisely, the problem is).
• Has the emergence of the scientific community as, may I say, a lobbying community, been useful for science or for society? I suspect not at all. I’m all for scientists taking ethical views and engaging society; but their operating, or seeming to, in a manner that makes them look like a labor union or enviro pressure group has been less of a good idea. And (note to the more enthusiastic) shrill is always a negative factor in the effort at persuasion.
• The old joke that insanity may be defined as doing the same thing over and over expecting a different result kept haunting me.

Participants in the Conversation

1. I opened my remarks with the suggestion that the debate is running backwards. If the capacity of the global science/NGO community to shape policy on the broad climate/sustainability agenda is weaker than it was pre-Copenhagen, what does this mean? Inter alia: That people need to get better at listening and learning –and focus on reshaping the discussion. The alternative reality of international conferences is not doing the trick.
2. I argued for much greater inclusion, around the table, of the business community. PuP had a smattering of business speakers – one of whom was the subject of a demo (sigh). Unless the discussion of sustainability and the global environmental good is owned by industry and, more specifically, by those who shape the global capital markets, it may make activists of the NGO or science professor variety feel good, but it will not leverage planetary decision-making. Where was Goldman Sachs? Innovation leaders such as IBM, GE, Google, Apple? Top VCs – like Reid Hoffman (LinkedIn) and Peter Thiel (Facebook et al., and also one of the most stimulating global thinkers about the future and technology)? Leaders in the energy field? In complex ways the take of all these parties shapes global policy choices.
3. It’s complicated, but the “new corporate social responsibility” (CSR) is increasingly building alignment between business activity and global sustainability. Famously, Harvard’s Michael Porter – long the guru of value in the world of business – has come out in favor of a radical notion of “shared value” as the key. It’s a third-generation notion of corporations thinking about the wider impacts of their activities, after old-time philanthropy and the more recent thinking about CSR. (Discussed here in my column for the U.S. Chamber of Commerce: http://bclc.uschamber.com/blog/2012-01-11/so-what-about-board)
4. Then we come to government. At PuP, among various luminaries, we had two members of the British government speaking – they arrived, delivered their speeches, and left, making it very plain that PuP was not the main thing on their minds in the UK this week. I was thinking that it would have been interesting, for example, had David Willets stayed the full 4 days and served as respondent to key speakers. Until the G8/BRICS/OECD governments can own this process, it is not owned. IGO, NGOs, and science networks are needed and can accomplish a lot. But they do not hold the whip hand.

Subjects of the Conversation

I have neither the intention nor the competence to get into the pros and cons of the very complex climate debate. But to an interested observer, some matters seem to me to be clear after my engagement in PuP.

1. For one thing, there are various distinct logical strands in the conversation that tend to be lumped together. You do not need to be convinced that humans caused warming to see it occurring and note a need to act to contain its impacts both through mitigation and (in whatever manner) through efforts to affect the future process. By the same token, you can accept the entirety of the conventional analysis and not think it is politically possible to do much about it (a view more widely held I suspect than is often admitted). You can doubt pretty much the entire analysis and yet believe that a prudent world should act just in case it should be true. There are other variants. It would be helpful to disentangle their logic. That (ahem) is how one builds alliances and a case for action.
2. For another, advocates of the conventional view have to my mind been much too ready to throw everything into the hopper. Yes, I know, it’s all ultimately connected. But if you are looking to engage global opinion in action to mitigate the impact of warming and, separately, limit its pace, why bring the population issue to the fore? It’s a surefire way of losing a billion potential supporters here (err, the Roman Catholic Church) and a billion there. The same is true of the issue of rising differentials between the rich and the poor. It isn’t that these questions don’t matter. But, again, they are guaranteed ways to push away people who don’t buy these agenda items. By the same token, there are many particular sustainability issues (fish stock depletion?) that stand on their own two feet and do not depend on other areas of analysis for their credibility. The tendency to aggregate the issues into one, like that to aggregate views into two, is not helpful.
3. For a third, advocates of the conventional view need to be careful not to damage their case further in the manner in which they seek to make it. Feverishness in advocacy invariably undercuts credibility. Suggestions, for example (heard at PuP) that skeptics need to be given “treatment,” or that we need a move to qualified majority voting in global environmental regulation, are as rhetorically counter-productive as they are impractical; and the widely held idea that the only reason some people question the conventional view is that Big Oil is funding them is simply untrue – as well as unhelpful. In a global knowledge economy, truth wins out through respectful dialogue. (And, needless to say, “denier” language – which I did not hear this week – is as disrespectful to the victims of the Holocaust as it is to partners in the current discussion.)

These are notes, not points in argument of a thesis, so I do not offer a conclusion. But they are notes offered toward the repristination of the process. Your responses will be appreciated, as we roll down to Rio, and beyond.

Two good blog summaries of the week:

http://www.eaem.co.uk/news/global-eco-summits-compared-matrix-amid-call-urgent-action

http://www.scidev.net/en/agriculture-and-environment/planet-under-pressure-2012-2/news/science-policy-relations-stuck-in-outdated-era-.html#.T3ceQghloc0.twitter

Vivek Wadhwa and the Facebook IPO

Facebook and the big IPO letdown – The Washington Post.

Vivek’s commentaries are among the most stimulating out there. He only ever shoots from the hip. And, shifting metaphors, he knows his onions. As entrepreneur, biz school researcher in more of them than I can remember, and now leading academics at the singular Singularity University hosted by NASA Ames as well.

I hosted a teleconference with him last fall which gives the flavor of his thinking rather nicely. And now the Post has helpfully carried one of his characteristically sharp-edged opinions pieces on the IPO climate, not least as encouraged by  a recent statement from the President. “Everybody is going to be disappointed. We are not going to see the flood of IPOs that happened during the late 90’s.”

Google Offers To Pay People!

Google Offers To Pay People To Have Their Web Use Tracked Minutely | TechCrunch.

This is fascinating. I have been saying for a long time – mainly on Twitter, where no-one has picked it up – that it amazes me that neither Google nor Facebook nor another of the tracker/analytics brands has troubled to offer us an option in which we pay for the service with cash rather than the myriad secrets of our lives. This has always seemed to me so obvious, and I assume is not technically problematic: I pay $10/month and said service remembers absolutely nothing of what I am up to (well, nothing more than the law requires, which info is not reviewed or used and is then humanely destroyed at the earliest opportunity).

Some of us think that this is where the future lies – that is, a range of options in which privacy/data are traded for search and social and other online services. Knowing Facebook, they would find dozens of complex options between “everything” and “nothing,” in an interface with their famous privacy policy statement.

So: here is have Google working on the other end of the privacy equation – and offering financial incentives to people who may choose to offer up even more of their data (per impossibile, I hear you saying). I wonder whether this shift is going to prove a tipping point into a more rational, economic view of privacy and consumers and service provision.

What do others think?