82% of Moms of under-18s On Social Networks

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The astonishingly high proportion of mothers who use social media (and of them a remarkable proportion actually blog) suggests many things.

There seems to be a resonance set up by kids’ engagement in social media that drives their parents further in. Blogger-moms are replacing soccer-moms as a dynamite demographic. We know the stats on what proportion of key purchasing decisions are made by women. Which all suggests that the laggardly manner in which major corporations are catching on to the impact of social media gets more serious by the day.

On the lag: earlier posts.

Social Risk: Seems CIOs think Social is beneath them

Social in the C Suite #sm #CEO

 

82% of US Moms Are On Social Networks | The Realtime Report.

 

#Rioplus20: Jeffrey Sachs on the potential of #social

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Jeff Sachs is not know for his temerity, and in this Guardian piece on Rio+20 he is outspoken in his criticism of the role of business in dampening democracy and undercutting the possibility of agreement on real change. It’s a serious interview and worth careful reading. Not everyone will agree with all his analysis, of course, but he is always a voice to be heard. It’s been my privilege to meet Jeff and I hold him in high regard.

In passing, he makes a comment about the potential of social media especially worth noting. His concern is that, since the basic business model is tailored ads, the net effect will be to draw us yet further into a consumerist society, response to marketing ploys and enmeshed in the ills of contemporary capitalism. Yet: “social networking has the power to break the existing power structures.” It does. I believe it will, in business and government. The process has barely begun.

 

Rio+20: Jeffrey Sachs on how business destroyed democracy and virtuous life | Guardian Sustainable Business | Guardian Professional.

via #Rioplus20: Jeffrey Sachs on the potential of #social.

via #Rioplus20: Jeffrey Sachs on the potential of #social.

#Rioplus20 “marks a beginning for the world”?

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The UN Secretary-General has spoken in these ringing terms of the Rio event taking place this week – in which key world leaders such as President Obama decided not to take part.

My view is that we need to start over. The process is essentially running backwards. Whatever one’s take on the three core issues in the debate – whether the world is warming (looks like a Yes), whether humans caused it (lots of evidence, yet some smart people don’t buy it), and whether we can do much about it (hence Rio – and, note, the absence of key leaders, government and corporate) – we face growing issues of global risk (from financial collapse to nanobots) and the world needs to organize itself around sane and consensus risk assessment and mitigation processes. This issue is in fact one among many.

Here’s what I wrote after the Planet under Pressure prep con in April (expanding on the remarks I was invited to deliver). https://futureofbiz.org/2012/04/13/global-risk-planetary-pressure-and-rolling-down-to-rio20-2/

 

UN Secretary-General says Rio+20 marks a beginning for the world | United Nations Radio.

Three Caveats for Social Search

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Many strands are brought together in this smart review of the coming merge of social and search, which will take much further the secondary role social is already playing in some search engines.

It raises 3 core questions.

1. I am entirely happy that clever algorithms should put together the strands of my digital (and analog) life to my benefit. I am entirely unhappy if there is no clear way found to keep this info entirely, forever, private to me; unless I choose to part with it for cash or some specific service.

2. I am also happy to have a tailored version of search operating in particular situations (so when I search “weather,” the first hit is my local weather not the dictionary of meteorology. But in less obvious cases not only do I want a choice, of social search and, as it were, asocial search; I want a flashing light to remind me that my private universe is being mined, not the universe out there.

3. There’s a fundamental distinction to be drawn between biographical, geographical, or personal preferences in matters of, say, food and music; and broad issues of information and opinion. So it is not at all OK that a Democrat should get a view of history and politics designed to be favorable to him or her; or that doubters of human causation of climate change should receive preferentially material favorable to their cause.

 

Search and Social: How The Two Will Soon Become One | TechCrunch.

 

via Three Caveats for Social Search.

Spreading the Word: Knowledge Diffusion now we’re Digital

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I recently addressed a conference on global education, and was asked to look in my keynote at the special situation of “resource-poor” areas. I don’t think my approach went down very well (one senior figure in the room, a former UN official, described it sweetly as “crap”), but I still think I’m right!

What I said was that the digital revolution, combining the digitization of books and the spread of mobile in Africa, was re-weighting educational resources; and would soon allow the delivery of high-level educational programs with almost none of the traditional resource pre-requisites in place.

Here’s a case in point: Nice report on the use of e-books in exactly that situation. At the other end of the opportunity scale we have the new programs being launched by Stanford, MIT, and Harvard. But we have just made a very small beginning. In general, education has been very slow to be disrupted, and my sense is it will change very rapidly over the next 10 years – on the same scale as publishing at the moment. This will not all be good, but it will be enormously good for distance delivery at very low cost of what have been expensive western educational perquisites.

 

Worldreader: An E-Book Revolution for Africa? – WSJ.com.

Entire Facebook Staff Laughs As Man Tightens Privacy Settings | The Onion – America’s Finest News Source

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On privacy: https://futureofbiz.org/2012/06/17/data-privacy-data-privacy-data-privacy-and-business-5-principles/

 

Listen up, Facebook. The Onion is a perceptive reader of the runes. I can’t think of anyone I know who would not find this funny. As well as something else.

“Look, he’s clicking ‘Friends Only’ for his e-mail address. Like that’s going to make a difference!” howled infrastructure manager Evan Hollingsworth, tears streaming down his face, to several of his doubled-over coworkers.

Your brand is serious tarnished, and if value is to be maintained – indeed, added – the #privacy question will require more attention than you seem to be capable of. #justsayin

Entire Facebook Staff Laughs As Man Tightens Privacy Settings | The Onion – America’s Finest News Source.

Tomorrow’s leadership will be predominantly female

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HR Magazine has a brief report on a study of the respective strengths of women and men in leadership. No great surprises here; indeed mostly statements of the proverbial bleedin’ obvious.

But note that’s going on. The writer is making the best of men’s “strengths,” though they are more strategic weaknesses. Two picked out are making a good first impression, and being good at getting their careers to progress. Yes, well.

By contrast, woman excel at completing projects on time, inter-personal relations, planning, organizing, listening, and on and on.

What the article does not highlight is that these “women” key skills are in higher demand in the context of change. And what’s the watchword of century 21? Exactly. Exponential, disruptive change. So men’s key skills which were a good fit with most aspects of the Fordist mass-production, bureaucratic age (which of course they devised) are now increasingly being marginalized. Which is why the push for diversity in executive leadership and the boardroom does not need to be focused on equity, simply on alignment with the central focus of 21st century business. Diversity as such is more significant in change contexts, but the distinctly female traits are key. That’s where competitive advantage and value will lie.

Sorry, guys.

HR Magazine – Employers urged to recognise men and women tend to excel in different aspects of leadership.

Data, Privacy, Data, Privacy, Data, Privacy – and Business: 5 Principles

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At the core of 21st century business lies data. And as the digital revolution envelops more and more of our activities that core will only get bigger.

We have become most aware of these issues in the context of social media and the biz models that have grown up around advertising as a way to sustain enterprises that are free to the user/consumer.

But of course it goes deeper, much deeper. National security issues, health, transportation – a thick strand of data/privacy concerns and opportunities runs through sector after sector. In this illuminating piece in the NY Times, the spotlight is on Acxiom, a vast aggregator of consumer data whose name is known to few.

These 5 Principles are clear:

1. Every day, more of our lives will be digitized.

2. Every day, there will be more business opportunity in the mining (refining is the word Acxiom likes) of the data.

3. For a stable business environment to flourish, without GMO-style revolts or data scandals such as have punctuated the short history of social media, we need to move towards consensus policies that give business maximum freedom and citizens maximum control over their lives and their digital output – through the optimal mix of self-regulation and legal oversight.

4. Concerns over cybersecurity are growing. Every expert I know is more more worried all the time – as we aggregate data and in the process raise the risk of its being released by accident (another laptop left on a train) or theft. Some of the smartest people on the planet are entirely focused on hacking into our securest systems, and they keep scoring. Risk assessments need to be candid and – unless this raises its own security issues – public.

5. In these days of globalization and cloud, there is no way to avoid global standards.

Acxiom, the Quiet Giant of Consumer Database Marketing – NYTimes.com.

10 Amazing Facts about Twitter

Read more: https://futureofbiz.org/future/why-twitter-matters/

10 Amazing Facts about Twitter

1. It is far simpler than Facebook and yet has far more uses.

2. It is accessible from almost any point on earth and at any time.

3. It connects people and knowledge seamlessly.

4. You can have one-on-one chats with friends and strangers 24 hours a day, either in semi-public through @ messages or in private with DM.

5. It supplies me with a free staff of hundreds of expert researchers and communicators, whose chief delight day by day is to tell me what’s new and what to make of it.

6. Twitter relationships can lead quickly to real-life connections, and when you meet a Twitter friend IRL it’s remarkable how much you already know of each other. Whitney Johnson, author of Dare Dream Do, has called this TWIRL – Twitter – In Real Life. Twirl can be an amazing experience. That’s how I met Whitney! @johnsonwhitney

7. As knowledge is expanding exponentially – faster every day – only one thing can enable us to digest, focus, grasp, what’s new and important: The Miracle of Reciprocal Curation. Each of us scans what’s new for each other, in a mutual gift relationship that has enormous power. Twitter is the best mechanism for it we have yet devised. It’s a Reciprocal Knowledge Engine.

8. A Reciprocal Knowledge Engine is key to enabling us to scan the future, as the future is coming in faster every day.

9. Every corporation and government can use Twitter to engage one-on-one with customers, prospects, and citizens. Forget focus groups and traditional market research. And turn elections from 2-yearly, 4-yearly events into continuous engagement.

10. Twitter opens the organizational boundary of the corporation. We now have two-way communication – the key to transformation in every institution, as the values of customers and employees sync – and customer needs reshape corporate culture.

Read more at https://futureofbiz.org/future/why-twitter-matters/

Twitter From Kindergarten to College

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Marvelous piece here that picks up on two recent articles – one on how a kindergarten class is using Twitter, the other a college class. Perfect illustration of how Twitter’s simplicity means it is infinitely adaptable. Classroom use will also teach students how to think critically about social media, and how social and knowledge can intertwine.

In the case of the college class, you can’t do it unless you have  Twitter account.

Thanks to @AnaCristinaPrts – a remarkable Twitter resource for education-rated materials and more besides.

My fuller discussion of Twitter’s value: https://futureofbiz.org/future/why-twitter-matters/

All I Really Need to Know I Learned in Kindergarten: How to Use Twitter From Kindergarten to College | Spotlight on Digital Media and Learning.