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About Nigel Cameron

Writer, conference chair, former think tank director “Asking Tomorrow’s Questions” Speaking managed by ATG│Chartwell US: ellis@americantalentgroup.com, Global: alexh@chartwellpartners.co.uk Nigel Cameron has extensive experience as a keynote speaker and in facilitating high-level conversations focused on the future – crossing disciplinary lines and bringing together participants with diverse opinions and backgrounds. His emphasis is on reframing issues, welcoming outlier opinions, and pressing for a positive sum outcome that recognizes differences and engages them. A citizen of the United States and the UK, he has worked on both sides of the Atlantic and travels widely. He recently chaired GITEX 2015 in Dubai and will be chair of the Future Technology 2016. In one year he addressed conferences on all five continents, including the biennial innovation festival hosted by Australian finance giant AMP in Sydney, and Nanomedicine 2010 Beijing. He was the sole US-based plenary speaker at “the world’s leading conference on content marketing,” the 2011 Content Summit. Other recent engagements include the UN-affiliated Rio+ 20 Planet under Pressure event (London), and the opening keynote at the European Identity and Cloud Conference (Munich, Germany). His unusually wide experience includes serving on U.S delegations to the UN General Assembly and UNESCO; three periods as an executive-in-residence at UBS Wolfsberg (Switzerland); testimony on technology policy and values issues before the U.S House and Senate, the European Parliament, the European Commission’s advisory Group on Ethics, the German Bundestag, and the UK Parliament; and co-chairing a nonpartisan panel that advised the UK Conservative Party on emerging technologies and health policy. In the early 2000s, he was an invited non-federal participant in the Department of State-led Project Horizon, 3-year scenario-based strategic planning process. He has appeared on network media in several countries, including in the U.S. ABC Nightline and PBS Frontline; and in the UK the BBC flagship shows Newsnight and Breakfast with Frost. With a strong academic background together with an M.B.A. he has developed projects focusing integrative approaches to new technologies both in the academic/business context (at the Illinois Institute of Technology) and in the policy community (Center for Policy on Emerging Technologies in Washington, DC). He hosted a succession of annual policy conferences on nanotechnology at the National Press Club, which led to the publication of Nanoscale: Issues and Perspectives for the Nano Century (Wiley). Among Washington events in 2011 he hosted a series of roundtables on impacts of new technologies (risk, intellectual property, change), co-sponsored by the Intel-led Task Force on American Innovation; and was invited to moderate panels on the security implications of the “Arab spring” for weapons (WMD) control. He regularly hosts teleconferences with thought leaders such as Wired Magazine founder Kevin Kelly, former Lockheed-Martin chairman Norman Augustine, CEA president Gary Shapiro, innovation leader Vivek Wadhwa and White House technology policy lead Tom Kalil. Other teleconferences have focused emerging issues in cybersecurity, and the future of on internet governance with Ambassador Philip Verveer and others. In Silicon Valley he hosted a breakfast for the venture community to discuss his provocative commentary on the innovation gap between the west coast and Washington, How to Bridge the Continental Divide. Other recent commentaries that have generated thoughtful interest in Washington and further afield: on NASA, and Washington’s core problem thinking about the future. He has written a monthly column for the U.S. Chamber of Commerce on the latest issues in corporate social responsibility and his op-eds include several for the San Francisco Chronicle on emerging issues in technology and policy. In 2015-16 he is Fulbright Visiting Research Professor in Science and Society in the University of Ottawa, Canada.

Rights and Expectations

News that Finland has taken the lead in making broadband access a “legal right” has been quickly followed by the report from a major UK foundation that it is now regarded as part of a social baseline – those items “no longer regarded as luxuries but as essentials.”

When one goes on to read the rest of the Rowntree list (it seems Brits can’t face the idea that their fellow-citizens must live without DVD players, mobile phones, fridge-freezers, and at least one week’s going off on vacation – though, phew, it need not be overseas) it does raise the question of the power of expectations in a rapidly-shifting culture. To put it another way, it should perhaps encourage us to reflect a little on the way in which technologies have the capacity to limit as well as enhance our choices. http://www.guardian.co.uk/technology/2010/jul/06/internet-access-home-essential-survey

Form and Function and Print

News that movable type is on its way out in China, where it was invented (pre-Gutenberg) and has involved using and storing upwards of 4,000 characters (versus the alphabets of western languages), offers a potent reminder of the gains and losses of transformative technologies. In juxtaposition: a jeremiad from Luke Johnson, the UK business leader who tried (and failed) to turn around the fortunes of the Borders bookstore chain, and now says that high street bookstores are dead. (http://www.deadline.com/2010/06/ex-c4-boss-warns-bookstores-are-doomed/)

There’s no artifact more central to human society’s progress than the book, which is why Gutenberg proved the Silicon Valley of early modern Europe (catalyzing and enabling everything from the Reformation to democracy and public education). As the Murdoch press retreats behind paywalls, Google’s book projects offer a potential lifeline to threatened publishers even as they corral dead authors, and I enjoy scanning half a dozen newspapers online before I need to buy one (including, I should add, their book reviews, which lead me to buy more books than before) – it seems too early, much too early, for the entry of either Jeremiah or his nemesis, Pollyanna. We just don’t know. As to those bookstores, the entirely unpredictable virus-like spread of the coffee house, an 18th century institution now ubiquitous in the 21st, may show the way. Can’t people make their own coffee? Somehow they prefer to drink it in little rooms up and down those high streets. Don’t they have offices and libraries to work in? Somehow they prefer to write their papers and work their clients and play with their spreadsheets – and, indeed, author their books, as I have one or two of mine, and as the most successful of all living writers, J.K. Rowling, famously did with hers – cheek by jowel with stay-at-home-moms escaping those homes with their retinue of little people and even the occasional kind of person who “used to” frequent cafes before the risogimento of cafe society (remember when?) – in a coffee house. My suspicion is that books and coffee have a bright high street future together, along with people who bring their digital worlds with them but also like to hang with other humans too.
Yet some things we do know. Transformational change, invariably, comes about by analogy. The pieces re-arrange, the whole continues in a new form but a recognizable. The book function, like the news function, is central to human flourishing and will continue so to be. The aesthetics of print have already become detached from its informational function. That works well with pulp fiction, as it does also with pulp fact – all the way from the latest fat thriller to the latest edition of the greatly overpriced college or high school text – both of whose days, or at least whose years, are numbered, perhaps in single digits. (A slimming of publisher and author profits for textbooks is an easy prediction, and a very good thing too.) It works barely at all at the higher end, where works of fact as of fiction have an intended shelf-life that requires shelving, and draw from the reader a good deal more than eyeball attention. Form is starting to follow function all over again.

Predicting the American Future

I can predict one thing about the future with confidence: the “August” issue of the Smithsonian magazine will tell us what Americans think about the somewhat more distant future (2050). Whether they are right is another matter. But it’s good they are thinking. Unless we have some clear notion of what is likely to happen tomorrow, it’s not really possible to make good decisions today.

The Smithsonian report is introduced by the assertion that, “If the U.S. has a national religion, the closest thing to it is faith in technology.” Odd statement from the director of surveys at Pew, since, well, surveys show that America certainly has a national religion, and it is, well, mainly, Christianity. What’s more, the idea that Americans have blind faith in technology is something of a myth. I just checked the latest (2010) of the annual surveys conducted by Virginian Commonwealth University on public attitudes to science. If you ask the question, has science “created as many problems for society as it has solutions,” you get a whopping YES from half the population (50%, precisely, in the 2010 poll, though the numbers range from mid-40s to mid-50s). That’s a result that should get the attention of investors and technology gurus even as it makes the rest of us thoughtful. Here’s the poll: http://www.vcu.edu/lifesci/images2/survey2010.pdf

As to what we think as we speculate 40 years hence, the Smithsonian survey is well worth reading. People are upbeat about many things, traditionally split on immigration policy, worried that despite their high-tech hopefulness technology won’t preserve the environment, and . . . well, read it yourself.

It’s very good that we are thinking about the future. Let’s do more of it.

What is Emerging from the WH?

News a couple weeks back that the Office of Science and Technology Policy had established an inter-agency working group on emerging technologies was tantalizing – and potentially important. Its announcement by means of the OSTP blog means that we know about it but not very much. It was described as “part of an effort to give special attention to technologies so new—such as nanotechnology and synthetic biology—that their policy implications are still being gauged.” A somewhat curious statement. It implies that the policy implications of older technologies are already gauged (oil exploration?! internet/IP/privacy . . .?) – and also that nano and synbio are “so new,” when they were in the news a decade ago. Indeed, Bill Clinton’s memorably Caltech speech that launched the National Nanotechnology Initiative was just over 10 years ago.
These may be quibbles, but they point to substantive issues of neglect that, perhaps, are being made good. We shall see. Inter-agency groups are both the most necessary and the most demanding of federal activities. The pervasive and cross-sectoral impacts of emerging technologies may prove the ultimate test of our capacity to develop policy responses through our silo-driven mechanisms. So the ETIPC (yep, it has an acronym, so it must be authentically federal!) is a promising initiative.
Its parties comprise OSTP with the office of the US Trade Representative and the Office of Management and Budget. We shall watch its efforts with interest.

The Singularity reaches the NY Times (via NASA and the business section)

The emerging technologies are beginning to emerge, at least into the higher echelons of the culture. First it was synthetic biology in the New Yorker, now the Singularity in the NY Times. Interestingly, the business section of the NYT. Which all goes to show that some of us have been right to look to savvy investors to raise the key questions – and, just perhaps, to persuade policymakers and cultural leaders of them.

Ashlee Vance’s piece about the “singularity university” (a summer school program based at NASA Ames) well shows that some of the smartest people out there are looking far ahead, while the policy establishment is focused on today and tomorrow. One can see why they do. Problem is, unless you have some idea what lies down much further the road, you are liable to get today and tomorrow wrong.
The disconnect is actually huge, and as so often happens those focused on each end pull further apart and lose yet more perspective by their mutual disinclination. One interesting feature of the NYT report is the variety of perspectives it reports. I go to Singularity conferences when I can, and I think this is typical. While there is a default kind of “true believer,” who believes it will all happen a week on Tuesday AND be wonderful, that’s a caricature of many of the smart and rather diverse people who participate. So the Times quotes the NSF’s Bill Bainbridge to say that things are not happening as fast as some had hoped. It quotes James Hughes as suggesting that the Singularity is not just Kurzweil’s concept of it. It notes Peter Thiele’s involvement, which seems to be more generic than true-believerish – he seems to be committed to the rapid development of these technologies without expecting the supersession of the human race. What they have in common, of course, is a conviction that things are trending this way. And if that is the case, then it matters.
And people who are less, some much less, positive about the scope and timescale of these developments – and also those less convinced of their likely benevolence (compare Stephen Hawking’s recent warning that extra-terrestrials may not be friendly, so perhaps we should keep out cosmic heads down) – need to start paying a lot more attention.

And on the neuroscience theme . . . .

I mentioned the project hosted by the Ethics and Public Policy Center back in 1998. The EPPC website no longer carries details, and it would seem that the mooted book project did not work out.

However, a lengthy review that states it is based on transcripts is available at:http://www.naturalism.org/neurosci.htm.
As the url indicates, the review sets out from a naturalistic perspective, and among other things critiques the generally non-naturalistic views of those who took part in the original conference (who included Bill Bennett, who gave the keynote) as unable to offer the kind of account of ethics in the face of reductionism that it set out to do – claiming that naturalism is better suited to the task.

Getting our heads round neuroscience at AEI

What an interesting afternoon, though an odd one as we sat for 4.5 hours without a break (well, we all took our own breaks, but odd all the same; and no chance to mingle). Video apparently will soon be posted, and I recommend you take a look. Roger Scruton kicked off in splendid style, with a strong supporting cast of Stephen Morse (Penn), Walter Sinnott-Armstrong (Duke), Raymond Tallis (London) and Sally Satel (AEI).

The main focus of the afternoon was on the problem of reductionist approaches to the brain -especially in relation to law. If we are “only” chemically-induced brain states, how can we be morally or criminally accountable? The summary view seemed to be that the courts are basically ignoring the claims of fMRI-toting theorists because they have the gumption to realize that a common sense view is to be preferred – accepting the “folk psychology” view that led to and sustains our legal system. Otherwise, there would be no basis for finding anyone guilty, let alone punishing them, and juries have too much sense than to open that particular Pandora’s Box.
More of interest to me – and the question I was set to ask had the chair called on my waving arm – is how the public is making out after a decade and more of news magazine covers telling us where and how our brains are doing this or that. As one speaker tartly noted, we are all good at looking for excuses. Neuroscience, seen as offering a reductionist explanation, would seem to offer the ultimate excuse.
Back in 2007, I moderated a day conference at the National Press Club that touched on both neuroscience and artificial intelligence (under the title, A Spotless Mind?), that included Pat Churchland, Congressman Brad Sherman, and critics of some current and prospective developments from the right and the left.
And I was reminded of a project in which I was involved, convened by Fred Goodwin, former NIMH director, under the auspices of the Ethics and Public Policy Center in 1997-98, under the title Neuroscience and the Human Spirit. It concluded in a 2-day conference at the National Press Club starring Bill Bennett, among others.
We can be glad that AEI is picking up this agenda.

ERBI 2009: Technology Networking and Peripheral Vision in Cambridge

The largest networking conference for European biotechs is hosted every summer by ERBI (acronyms tend to turn into names as they outgrow their original scope, and so it is with this one). The Cambridge BioPartnering Exchange. Participants were mainly UK-based, with a large number headquartered in and around Cambridge (where else, given the research, business, and cultural resources clustered on the banks of the Cam?). I had been invited to go along to chair a panel on emerging tech issues, and could hardly refuse. (Full disclosure: I am a Cambridge grad, so any excuse to visit home is appreciated.) And the Wellcome Trust set-up at Hinxton provides an excellent venue, and not only because of the ambient wifi (can anyone now run a serious professional event without it?).

A comment on the nature of the networking. I’m always interested in hanging out where worlds come together, and while this was a very biz-focused crowd it hosted many diversities – various internationals (especially Canadians, who were there in profusion), and a healthy cluster of CEOs, along with the biz dev types and the consultants who tend to pepper such gatherings. UKTI and consular tech people mingled with lawyers and a smattering of academics and networking leaders come to network their networks. My clutch of biz cards was I think representative: 5 out of 6 are on LinkedIn (mostly seriously, though a couple of people with two accounts and one actually with three – does that mean they are even more serious or less so?). Interestingly, almost all the LI people I connected with protect their own lists of connections. (I’ve never done that: love sharing old friends with new friends in our increasingly viral world.) And perhaps equally interestingly hardly anyone seemed to be on Twitter. Fiona Godsman (@fiona_godsman for those who know what that means!) and I gamely tweeted into the ether from time to time at #ERBI09, but without a lot of chums. It will be interesting to see if projecting a hashtag page during conference sessions catches on at events like this; and the extent to which it energizes rather than simply distracts from the presentations. It will certainly make them more responsive and engaged (in the same way as prohibiting PowerPoint, or limiting it to 3 slides, as some conferences do). Just some suggestions.

Our panel was focused on personalized medicine and other future developments – an opportunity for the kind of general discussion that most sessions did not permit. In my intro I was asked to explain something about the Center for Policy on Emerging Technologies (C-PET), and it set the context for the kind of interdisciplinary and wide-ranging discussion that should intersperse all our focused and necessarily narrow engagement with technical, commercial, ethical, and other issues. The reason is simple: the speed of change is so great that no-one can any longer be merely a specialist. Which is not to say that we can be merely generalists either. Perhaps a good model of an achievable aim is specialism at one level or another, plus excellent peripheral vision. So industry people can talk to finance people and policy people and ethics people and technology experts, and have enough overlap that they are really communicating. “Personalized medicine,” whether it is the Holy Grail or not, is a great example of the kind of issue that will yield only to that kind of discussion. Part of the value of panels like this at high-level professional/business conferences is to encourage those in attendance to “get peripheral” in the way they think. Peripherality, as it were, is no longer peripheral; it emerges as a key driver of success – especially when times are a-changing and paradigms a-fracturing. From the discussions I had with dozens of ERBI-ites, things don’t look bad at all from this perspective. The somewhat diminished attendance at our session owed as much to its timing (late afternoon) as its topic, though in general peripherality is not valued as it should be. (In the academic world, the equivalent attitude – spouted in response to almost any collaborative or novel project – is “how will this help me get tenure?”)

So I emphasized the importance of anticipatory discussion; of cross-sectoral discussion; and of mainstreaming the discussion since the more potentially transformative the question (and biotech, neuro, AI and other items we touched on are vastly so) the better prepared everyone has to be – even if we see “everyone” in terms only of markets and regulatory environments. Both stem ultimately from people’s understanding and tolerances. As it happens, greater “peripherality” among experts and leaders helps us all learn the language in which we can engage the people out there – not just the people in here – and develop a common grammar.

Our three expert panelists showed how good experts can get be at communicating across the lines. Barbara Sahakian, Professor of Clinical Neurophysiology at Cambridge and a leader in her field, set the pace by summing up her own research on diagnosing dementia and related themes. She pointed out what enormous sums could be saved if therapies could put off the onset of Alzheimer’s by even one year. Kieran Breen, former pharmacy lecturer at Dundee and now R and D Director of the Parkinson’s Disease Society, offered a patient’s-eye view, and reviewed many aspects of the prospect of personalized medicine (personal medical plans, the 5% of inherited factors, stem cells, gene therapy, neuro implants). Harald Schmidt, Assistant Director of the Nuffield Council on Bioethics – the UK’s de facto national bioethics body – reviewed their extensive work on the implications of the paradigm shift towards personalization – including the marketing of products to patients.

In discussion this all went a little further. What fundamental shifts in healthcare delivery might result? How do we cope with hyped expectations, with growing public enthusiasm for “cures” that may prove much harder to deliver than they believe? with threats to the public funding of science (and healthcare) in the unfolding economic climate? with broader issues such as intellectual property and developing world pressure for resource equity? As with all the best discussions, it ended with hands still in the air.

So thank you, ERBI, for the invitation, and to ERBI’s new leader Harriet Fear, whose debut event went swimmingly. Let’s keep encouraging peripheral vision to power discussion across sectors, and long-term strategic reflection in a context in which the next quarter and the next funding tranche tend to focus the mind too wonderfully. If all the talk about the “biotech” century” and technological convergence and exponential improvements in health is more than dubious hype and rhetoric, that’s the only way to go.

A Bridge to Somewhere: the Tech Policy Summit (and C-PET’s Agenda)

Tech Policy Central‘s annual Summit this past week in San Mateo brought together luminaries from several worlds. In three packed days of panels, discussion flowed widely and expertly across fields from IP to broadband access to the haunting problem of the perceived lack of sympathetic understanding of the federal government for the tech community. Highlights were tweeted as we went along (#tps09). One such: that when President Obama handed the British Queen an iPod, he was probably breaking both the TOS and US copyright law. Another: that when you write an email, during its lifecycle it goes through probably eight different sets of legal status. Another: one speaker reeled off a list of ways in which the Obama administration, deemed to be far the most connected with tech leaders the US has known, is challenging its interests – from anti-trust to offshore earnings.

I was impressed – especially with the quality of the panelists. If representation from Washington was not at quite the highest levels, this was no great surprise. And it neatly illustrated the disconnect that ran through much of the discussion and that is one of the key reasons we are building C-PET.

TPS’s agenda was generally focused on the present and the near-term future -the cultural and legislative gaps between the feds and the Valley. Yet this current failure is a taproot of the key strategic issue around which C-PET is being formed – the fundamental lack of high-level policy interest in the future impact of emerging technologies. If the current situation were healthier, the question of the future would be simpler to address. Which is one reason why the current gaps, and TPS’s efforts to bridge them, are so important. Of course, there are others: we sorely need a vibrant and coherent address to such issues of privacy and IP in the context of current and emerging technologies.

Perhaps the most disappointing part of the program lay in the panels that were intended to touch on the Great Gap. Not that panelists lacked smarts and articulate reflection. But they seemed either to have despaired of change, or to believe that it would come about by additive efforts. One preached that we needed to do “more and more and more” to get the issues in front of our legislators. And one of the federal speakers himself made a plea for more lobbying.

This ain’t gonna cut it. And my disappointment lay in the fact that no-one – at least no-one when I was listening, as I sat and tweeted and emailed and did all the distracted things we now do at conferences in technoworld – said simply: this is a strategic issue; indeed, a series of strategic issues; they will not be resolved by lobbying and getting a smattering of people from the Valley into government; we face a vast question and need to come up with some quite fresh answers.

Here’s my take. Strategic issues include:

1. We are in the middle of a tech-driven Kulturkampf. A cultural revolution. Legislative process and political leadership in general (even the Blackberry-toting President) are the creatures of a way of understanding the world, and the relations between technology and the world, that were laid down (at best) in the days of Vannevar Bush and Eisenhower. Our approach to IP of course goes back much further, and has barely adapted (as illustrated by current lawsuits against Myriad Genetics on the breast-cancer gene, and Google on their use of trademarks as ad triggers). And the protection of privacy (as noted above) is a bizarre affair. Think Gestalt. Think tectonic shifts. Think Thomas_Kuhn.

2. It is not simply that things are changing. Our mechanisms to manage this change are very weak. The Science Committee of the House of Representatives is not exactly the capstone committee; the place where aspiring members want to top out their careers. Its members and staff have done a fine job. But they are not the leaders of opinion, even Hill opinion. It remains to be seen whether the White House Office of Science and Technology Policy (OSTP) will take more initiative in this administration than the last (and I expect it will), but most people, including (to my surprise; but on reflection perhaps not) assorted attendees at TPS, did not know what it was. The demise of the Office of Technology Assessment (OTA), which offered a non-partisan view of the implications of new technologies, goes back to Newt Gingrich’s reforms of Congress. If OTA were around today (and, interestingly, Hillary Clinton advocated its reinstatement during her campaign) it would have a lot on its docket. (And while some tech advocates assume that such assessments will always be negative, savvy investors – who know what GMO stands for – take a broader view of the value of social critique. We need many things – not just an Office of Technology Enthusiasm.) And when did the Washington Post, which has a lot to do with the federal agenda (setting and reflecting) last lead with a tech story (aside, perhaps, from stem cells, which should be filed under politics rather than tech).

3. Geography. If a key goal of TPS is to seek to build the Bridge to Somewhere (aka DC), why is it convened on the wrong coast? The United States has perhaps the most “geographical” government of any nation on the planet (though the phenomenon is characteristic of federal entities). What happens in Mexico may stay in Mexico. What happens in DC is what happens. I’m not making a practical criticism – if TPS09 had been convened in DC it might have garnered some more senior federal panelists, but would have lost maybe two-thirds of its attendees (and no-one in DC expects to pay to go to anything, let alone to have to sit through tree days of it!). Which says something about the reciprocal problem of DC and the Valley. But there’s no doubt about it: out-of-towners and lobbyists don’t cut the mustard. If you want to be taken seriously, strategically seriously, in the Beltway – at least on something other than a narrow money/language/vote issue – you need to hang out in the right zipcode. And it’s an interesting reflection on the subtle impacts of IT that “geographicality” is perhaps even more important now than it was; as it is constantly surprising us.

4. Which raises the question of the commitment of our political class, and the people they represent, to S and T. That’s the Big One. It lies behind the lackadaisical interest in the particulars in tech as such (rather than its ad hoc use) on the part of cultural and political leaders. The general disinterest of the major think tanks in the issues that will ultimately provide the context for all issues. The generally hobbyist treatment meted out by the press in their “technology” sections. And so on.

5. And that in turn brings us to C-PET’s agenda, which of course is more future-focused. The need is not just to bridge into today’s tech policy, but tomorrow’s.

So, thanks to Natalie and Marc and their colleagues. An agenda of profound importance laid bare – importance to entrepreneurs, and citizens, and the United States. We have much work to do.

Of “Social Networks”

The recent spate of twittering about Twitter prompts a somewhat longer than 140-character observation. As you will know if you tweet, the algorithms of this hottest “social network” are designed to encourage somewhat incestuous conversations; a battery of them resulted from the Nielsen research suggesting a 60% churn of members from month to month, twice that of FaceBook and MySpace when they were the same size. Yet given how different Twitter is from FB, the category “social network” (SN) becomes part of the problem.

I’ve been engaged in my own exploration; there really is no other way. Only by jumping in and swimming can you understand what the water is like. Theoretical reflection doesn’t cut it. Each SN has its own character; is sui generis, as we used to say when we looked to Latin rather than tweets to summarize. Hence one of my (and I know others’) pet peeves: people who post the same posts to several networks at once. A habit encouraged by platforms like TweetDeck (which I like for other reasons, like its built-in tiny url option; why doesn’t Twitter do that for you?). I’m not sure if Twitter:FB is as FB:LinkedIn. But it’s something like that. We are working by analogy. Sure, SNs are all the same kind of thing. But they are also very different kinds of that thing. (Not sure if anyone calls Second Life an SN site, but by rights it is. And one would have thought dating sites certainly were. And so on.) In any case, we have always had social networks; the significant feature of these sites is that they are web-based networks which may or may not have much of a “social” element.

Which reminds me, am I alone in being perplexed why journalists seem to feel obliged when they refer to FB, for example, to describe it as a social networking site? Or Twitter as a microblogging site? As if anyone who knew what a social networking site was would not know about FB. And a fortiori, as if anyone who would go around using the category microblogging would have a clue what it meant were they not the kind of people who were familiar with Twitter (and very likely first came across the generic term microblogging only as a result of that familiarity). I’m not sure if it is a sign of the rather aged novelty of the medium (my favorite free-wifi coffee house chain Panera Bread still invites one to “surf the internet” on its login page), of the angst of sub-editors who may only just have discovered the fax (oops, facsimile, as hotels still seem to want to call them), or of the precious stylistic tendencies of journos who want to look hip (I know more than you do about the cool stuff; you have heard of the site, I know the meta-narrative).

FB’s move to help us segment friends from, well, less-than friends is no doubt one straw in the SN wind. LinkedIn is immensely and very differently useful, seen as an opportunity to shape one’s online c.v. presence in the age of Google and as a self-updating address book for people we may or may not “know” but did at least exchange cards with. Just what Twitter “followers” (who include friends, bots, and seemingly quite random adherents) have in common with even FB “friends” is unclear. But some people have developed the knack of acquiring them in droves (and, of course, in certain cases, monetizing the fact).

Point being: the SN category is not helping us, any more than we would be helped by calling airlines, buses and motor cars transportation networking – and having solicitous sub-edited journos talking about “United Airlines, the transportation networking company” (it is annoying enough to have the Wall Street Journal insist in every single reference to American Airlines, per its house style, that it is “a unit of AMR”).

Back to Twitter. I think of the 100+ whom I am following only two actually answer the question and tell me what they are doing; and of those only one does it literally, without side comments, essentially offering snapshots of his schedule. I keep following as it makes him a curiosity. As to the other 100, they seem to be doing rather different things from each other. This is part of Twitter’s fascination: a very basic tool with many, many uses; a street one may walk down with very different destinations in mind – and indeed with now hundreds of external applications being developed to enhance such uses. Some may be monetizing, others merely self-aggrandizing (and which of us would not want to have our telegrams read by myriads?) or replicating in Twitland networks from outside, or indeed developing a “presence” simply because they are expected to set up shop in every e-venue. Why do some Twitters not understand that posting dozens of tweets is a turn-off? (It’s the only reason so far that I have unfollowed people.) That posting multi-tweet messages that therefore read backwards is bizarre, even when there are not intervening posts from elsewhere? That being “followed” by a celebrity (BarackObama seems to be following all over the place) offers a new level of weirdness (one assumes it is a crass, or perhaps not so crass, method of acquiring followers who wish to return the “compliment”)? Of course, all this goes some way to explain the high level of churn.

Needless to say, celebrities (political and otherwise) have found the perfect medium with which to communicate with fans/followers/voters – to pump out carefully message-controlled mini-bites without the messy need for journalists to get in the way (let alone ask pesky questions). The Obama campaign’s mastery of web strategy is rightly legendary (is it 13 million email addresses they acquired?), and the presence of Oprah and Brittney and Kuchner suggests smart adaptation to new PR opportunities. On the other hand, Twitter as-is is hardly designed for the readers of People Magazine (which once quoted me, so I can’t be too hard on it); expect more obviously and user-friendly PR platforms to follow. Which raises a broader point: there are many Twitters, and if microblogging continues to take off we may expect segmentation, both within the site and among twitteresque brands and functionalities.