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About Nigel Cameron

Writer, conference chair, former think tank director “Asking Tomorrow’s Questions” Speaking managed by ATG│Chartwell US: ellis@americantalentgroup.com, Global: alexh@chartwellpartners.co.uk Nigel Cameron has extensive experience as a keynote speaker and in facilitating high-level conversations focused on the future – crossing disciplinary lines and bringing together participants with diverse opinions and backgrounds. His emphasis is on reframing issues, welcoming outlier opinions, and pressing for a positive sum outcome that recognizes differences and engages them. A citizen of the United States and the UK, he has worked on both sides of the Atlantic and travels widely. He recently chaired GITEX 2015 in Dubai and will be chair of the Future Technology 2016. In one year he addressed conferences on all five continents, including the biennial innovation festival hosted by Australian finance giant AMP in Sydney, and Nanomedicine 2010 Beijing. He was the sole US-based plenary speaker at “the world’s leading conference on content marketing,” the 2011 Content Summit. Other recent engagements include the UN-affiliated Rio+ 20 Planet under Pressure event (London), and the opening keynote at the European Identity and Cloud Conference (Munich, Germany). His unusually wide experience includes serving on U.S delegations to the UN General Assembly and UNESCO; three periods as an executive-in-residence at UBS Wolfsberg (Switzerland); testimony on technology policy and values issues before the U.S House and Senate, the European Parliament, the European Commission’s advisory Group on Ethics, the German Bundestag, and the UK Parliament; and co-chairing a nonpartisan panel that advised the UK Conservative Party on emerging technologies and health policy. In the early 2000s, he was an invited non-federal participant in the Department of State-led Project Horizon, 3-year scenario-based strategic planning process. He has appeared on network media in several countries, including in the U.S. ABC Nightline and PBS Frontline; and in the UK the BBC flagship shows Newsnight and Breakfast with Frost. With a strong academic background together with an M.B.A. he has developed projects focusing integrative approaches to new technologies both in the academic/business context (at the Illinois Institute of Technology) and in the policy community (Center for Policy on Emerging Technologies in Washington, DC). He hosted a succession of annual policy conferences on nanotechnology at the National Press Club, which led to the publication of Nanoscale: Issues and Perspectives for the Nano Century (Wiley). Among Washington events in 2011 he hosted a series of roundtables on impacts of new technologies (risk, intellectual property, change), co-sponsored by the Intel-led Task Force on American Innovation; and was invited to moderate panels on the security implications of the “Arab spring” for weapons (WMD) control. He regularly hosts teleconferences with thought leaders such as Wired Magazine founder Kevin Kelly, former Lockheed-Martin chairman Norman Augustine, CEA president Gary Shapiro, innovation leader Vivek Wadhwa and White House technology policy lead Tom Kalil. Other teleconferences have focused emerging issues in cybersecurity, and the future of on internet governance with Ambassador Philip Verveer and others. In Silicon Valley he hosted a breakfast for the venture community to discuss his provocative commentary on the innovation gap between the west coast and Washington, How to Bridge the Continental Divide. Other recent commentaries that have generated thoughtful interest in Washington and further afield: on NASA, and Washington’s core problem thinking about the future. He has written a monthly column for the U.S. Chamber of Commerce on the latest issues in corporate social responsibility and his op-eds include several for the San Francisco Chronicle on emerging issues in technology and policy. In 2015-16 he is Fulbright Visiting Research Professor in Science and Society in the University of Ottawa, Canada.

UPDATED: The #exopolitics move continues . . . Politics outside politics. #gov20la

I first posted the discussion below in January. Couple striking recent developments to add. The Germany Pirate Party is now polling better than the Greens. And the UK’s Daily Mail – very much a mainstream conservative paper – has published a clarion call to support Marine Le Pen for the French presidency. Go figure.

I’m about to discuss this in the context of Gov2.0 at #gov20la

People have pointed out that others use this term to refer to the politics of space exploration involving inhabited planets. I think it has a much more useful meaning. Sorry, ETs.

Oh yes, and @mikenelson picks up the theme in this essay: http://www.europeaninstitute.org/EA-April-2012/battles-over-digital-copyright-sopa-and-acta-and-the-rise-of-exo-politics.html

On Exopolitics: Tectonic Plates are shifting in America

So far as I can see, no-one else is using exopolitics in the sense I have been this past year on Twitter and in various blog posts to refer to fundamental shifts in American political culture. So it makes sense to lay it out here in one place, though in brief compass. The general use of the term (well, not that it is in general currency) refers to extraterrestrials and prospective engagement with them. In this new coinage, exopolitics has a lot more work to do. ETs are not in the news every day. Exopolitical phenomena sure are.

Briefly, exo means outside; exopolitics therefore, for our purpose, politics outside politics. Because politics outside politics is emerging as the core phenomenon of American culture. And on the scale at which we are experiencing it it is novel.

So: the biggies:  The Tea Party. The Occupy movement. And now, what I have begun to call the Internet Party, which brought down the Stop Online Piracy Act (SOPA) and its Senate equivalent in a way unparalleled in history. There are other exo-phenomena to be noted, especially the huge rallies promoted and led by cable news stars in Washington in the summer of 2010. Point is: these forces are emerging outside of and, while influencing, largely remaining outside of the normal political processes of which they are critical. It would be a mistake to see them as essentially reformist in their orientation; in important ways they represent a turning away from government as much as an effort to get it more to their liking. These movements arise at a time when polls consistently show public confidence in Congress in single figures. Perhaps this situation was best summed up by The Onion, in one of its occasionally quite brilliant headlines. After the 2010 election: Brave Americans go out to vote, despite the fact they may be electing Congress.

Plainly, the three movements noted above differ from in each other in many respects, and even the most organized of them, the Tea Party, refuses to be monolithic in a way that fascinatingly  mirrors the Occupy movement and gives something of an anarchistic flavor to them both. While their goals are plainly diverse, a Venn diagram reveals some overlaps, especially their distaste for the bank bailout. In one of the most striking (though little reported) statistics of recent years, three or four weeks into the Occupy Wall Street protest a Fox News Online write-in poll of 300,000 readers recorded 60% support for OWS. This should have been the lede in the mainstream press. And it could also have been a point of departure for an adventurous political leader’s campaign.

The SOPA protest has been astonishing in its rapidity, its force, and its speed – leaving the smarter Washington insiders mulling whether it will become a regular and disruptive feature in the increasingly IP/digital focus of the policy agenda. While not naively attributing it to people power (the new-economy firms let loose their old-style lobbyists as well), the day Wikipedia went down will not soon be forgotten. The internet community, which is of course all of us but especially the younger and smarter, united to take down a proposal with wide support that included, for example, both the U.S. Chamber of Commerce, and the AFL-CIO.

We can also bring into evidence the various third-party candidate movements, even though they are somewhat more traditional. And of course the striking success of Ron Paul’s candidacy (with his echoes of left as well as right in his emphases) also draws on similar dissent.

But at base we are seeing shifting tectonic plates as forces are loose that have the capacity to reshape our political landscape entirely. How, when, and in what direction is unclear. But to regard them as isolated, isolable, and traditional protest efforts on “left” and “right” is naive.

Exopolitics. Things are changing at a fundamental level. They are becoming unstable. This is not business as usual.

Isn’t it all about #Risk and #Alignment? at the #EIC12 Conference in Munich

European Identity & Cloud Conference 2012

I just arrived at this conference which is hosted by analysts Kuppinger Cole and has grown into a major watering-hole for players in several related spaces. Check out the speaker roster to see.

I shall be sharing the intro keynote with Martin Kuppinger and then moderating the plenaries through the week. I plan to tweet a little at #EIC12 and add a couple of blog posts. What’s uppermost in my mind are the connections between these discussions at the interface of cloud, identity, privacy, security, and the past few days of chit-chat here and on Twitter about C-suite and Board engagement in social media.

Some of the issues to be scrutinized here at EIC are highly technical, others of a broader policy nature – whether policy for businesses or for politicians. What they have in common is this: There is no business, from a cab firm to a mom-and-pop store to giant retail and auto corporations, that can escape disruptive impacts from the digital revolution – and, in most cases, that are unable to profit from the new opportunities they present to re-engineer business process, re-shape marketing, re-pretty-much-everything-else.

Tech developments are shifting the landscape of business with tsunami force. We know this. My point is that unless the leaders of business, from the Chairman and CEO down, are 100% engaged in the new world order that is constantly being remade in the digital space, they are bereft of the capacity to make decisions about what may seem very traditional business operations. News that Walmart are planning to add Google’s Marissa Mayer to their Board illustrates this point rather dramatically. But Walmart will be well-advised to ensure that as well as adding a new economy superstar to their Board they work to ensure that their top-end culture is pervaded with first-hand familiarity with those technologies that characterize the new and emerging economy.

That is to say, the need for thorough-going alignment between the culture of Board and C-suite and that of key stakeholders, supremely customers and potential customers, is a non-negotiable. The risk implications of anything other are off the charts at a time when exponential change driven by Moore’s Law and other factors is framing every aspect of business.

I’m not suggesting that the B and the C peeps be able to write and speak intelligently for, say, 15  minutes about each of these topics – cloud, security, identity, privacy, social media. Actually, maybe I am. Someone tell me the downside.

We Need to Talk – about #Twitter: Reciprocal Knowledge Engine PLUS

Some time back I wrote and then revised a piece on both my Twitter use and the power of Twitter as a machine for building knowledge through mutual or reciprocal curation – what perhaps we can designate a “reciprocal knowledge engine. ” Google just told me that it could not find the phrase, so it looks like it’s mine. Here’s the piece: http://nigelcameron.wordpress.com/future/why-twitter-matters/

I don’t really have a lot to add on that score; seems to me this medium/platform is pregnant with capacities to enable the building of cross-disciplinary, convergent knowledge, in a world defined by the data explosion of the exaclasm and the exponential need and opportunity for understanding – as a prelude, one would hope, to wisdom in decision-making in the face of global risk.

Point about Twitter, though, is that it is also many other things, and yesterday’s post discussing the proposal that our @ addresses serve as our personal universal locators is not without merit. Then again, it’s a source for every crowd one could wish, from flashmobs during demos to the nuclear flashmob that was unleashed on SOPA. And market research. And (another recent theme in this blog) C-Suite engagement with stakeholders. Of yes, and if you must, the Lady Gaga fan club and the PR people from our favorite pols. And on and on.

Which suggests: Twitter as a corporation or a brand may or may not have immortality. In general, businesses in this space are ageing fast (not good news for current valuations). A rival could pick it up, mess it up, close it down. Or, more likely, a nimbler, smarter, son-of-Twitter will emerge in 20 months’ time and we will all feel how MySpacey Twitter used to be.

But in all the social media melange, in Twitter we have lighted on something far more valuable than the other platforms, useful for particular purposes though they may be. It’s why many of the smartest people on the planet are spending serious time here every day of their lives. And (back to reciprocal knowledge) they are my research assistants. And I am one of theirs.

 

Leadership 2.0? #Corpgov #Risk #Twitter

@dorieclark’s post on transparency and leadership draws attention to both the need and the opportunity that social media offer executive leaders to put themselves out there, known by their stakeholders.

Yes and yes, but there’s more. The famous example of Paul Levy’s blog on how to run a hospital dates way back to 2006 (!); his example of using Youtube to make video messages for the global company network offers a handy and economical mechanism, but of course it’s for one-way (and, for example, UBS has had their own closed-circuit company TV channel for many years – I remember being interviewed on it more than a decade ago).

Point is: 2.0 is 2-way, engaged, social rather than broadcast, transparency through interaction in place of statement, web 2.0 used to its complex multi-layered exponential advantage – and, as it were, corporate governance 2.0 as we have government 2.0 in the public sphere.

Which isn’t to say that execs need to spend all their time chit-chatting with whatever Qwerty-qualified interlocutors wish to catch their attention. Plainly. But sampling, risking actually saying things, learning free of the corporate filter what stakeholders and potential stakeholders actually make of things. And, back of that, as I don’t tire of saying, immersing themselves in the social culture which defines the rising generation and offers the leading edge experience of every emerging market.

A very particular transparency results when leaders mix with mere mortals, and the risky joy of social is that it enables exactly that. That’s why I admire the way @rupertmurdoch has jumped into Twitter this year, plainly tweeting for himself (he isn’t a good typist). He says he reads the incoming, and I can believe it. Make what you will of him, he has a brilliant capacity to engage in popular markets for ideas and communication, and he realizes that Twitter is a (one could argue the) core knowledge pathway of today. It may not endear him to those who were unendeared by him before. But this man is learning.

And in the process he is setting a tremendous example to every News International exec – indeed, every one in the Fortune 500 – of the need to risk engagement with social media. If he would go one step further and be more evidently responsive, it would be even better.

Corporate governance 2.0 has yet to take much shape. Let’s get to it.

Transparency is the New Leadership Imperative – Dorie Clark – Harvard Business Review.

Social in the C Suite #sm #CEO

TechCrunch has a handy list of pros and cons of CEOs engaging in the dark arts of blogging. They’re a little pedestrian and sometimes off-message (where did don’t micromanage your staff come from?) and I’m not sure whether they get to the real point.

Because the real point is not whether the CEO is a writer (another off-piste point) (though goodness, how anyone gets to run anything without a certain fluency in the QWERTY dept is a mystery, though it has happened) – it’s the cardinal principle we discussed in the CIO context: executive leadership is first and foremost about engagement, immersion in the culture of tomorrow’s markets; and, very specifically, in the emerging digital-social culture whose dimensions and implications we presently grasp only vaguely, but which is the thresshold to whatever happens next. In other words: Unless you are personally engaging in social media, you should get another job. By all means blog about your hobby and tweet about the weather, but immersion can’t be replicated.

Of course, the defensive posturing that still characterizes a lot of corporate thinking on internet use in the workplace has to go. One reason it is still so influential lies precisely here: At the top there is still remarkably little facility with these media, and therefore understanding of their value (and also where the problems are likely to be met). Chicken and egg, indeed.

Seems to me that 100% participation is needed. No?

CEO Bloggers: To Blog or Not to Blog | TechCrunch.

Global Risk, Planetary Pressure, and Rolling down to Rio(+20)

Global Risk: Is the Planet under Pressure? Nigel Cameron expands on the comments he made at the science prepcon for upcoming Rio+20, hosted by the Royal Society in London – on the climate/sustainability debate and the nature of such global processes. A risk perspective is key.

Nigel Cameron (stars)

 

Rolling down to Rio:

Global Risk and Global Process: Sustaining Credibility and Engaging Dissent

 

 

I spent the last week of March at Planet under Pressure(PuP), a global conference on sustainability and climate convened in London under the eminent auspices of the Royal Society and the network of science academies around the planet – as a preparation for Rio+20, which is just around the corner. It’s plain the organizing committee were no fans of Rudyard Kipling or we would have been greeted on daily arrival by renditions of his splendid song Rolling down to Rio, in place of the housemusic that I assume was picked by that vast impersonal warehouse the ExCel Center (which, somewhat amusingly for a such a carbon-conscious event, is owned by Abu Dhabi). Here it is, sung by the redoubtable American baritone, Leonard Warren.

 

It was a privilege to be invited to participate, and admire the skills of my esteemed professional friend Lidia Brito (science policy director at UNESCO and former science/education minister of Mozambique) as conference co-chair; and Nisha Pillai, network anchor turned gracious but when necessary lethal emcee. 3,000 people, mainly scientists, filled the hall. After an opening evening and four long days it finally all came to a conclusion, and I am mulling. So take these thoughts as ideas in progress on a process of high significance for the good of the planet (which includes us) – and an object lesson in how to do, and perhaps not to do, what needs to be done. And that is true whether or not your own view lies in the climate/sustainability mainstream. The video and closing statement are here.

 

I had been invited to speak in the session on innovative solutions, and focused my remarks on the need to innovative the shape of the debate itself – partly by bringing other parties to the table. I summarized my comments – and much else – for those who follow me on Twitter (@nigelcameron – I also tweet on risk/futures issues at @TomorrowsQs). 

 

The bottom line? We must frame the conversation not as “climate change” but place it in the context of global risk – alongside the developing antibiotics crisis, growing asymmetries in global security, potential impacts of garage synthetic biology, the self-replicating nanobot “grey goo” scenario, implications of next-gen robotics for global employment, a TEPCO/Chernobyl event just one level higher, and – sad to say – potential for another 2008 tsunami to strike and perhaps destroy global financial markets. I could of course go on. The distinguished and expert group who read these newsletters will all assess these risks somewhat differently; some snap polling would be interesting. But none will doubt that they are global risks, fundamentally related to science and technology, requiring assessment and potentially costly interventions to manage. None but a fool would dismiss them. OK, there are plenty of fools around, and leaders in government and the corporate world who insist on a short-term focus to the exclusion of such systemic and global long-term threats need to be placed squarely among them. Side by side, we need a focus on innovation, creativity, and the extraordinary solutions that Moore’s-Law-driven exponential change will make possible, though the pace of change and its related unpredictability (cf. cybersecurity and synthetic biology) becomes a fundamental risk issue itself. It is not enough to cry “Moore’s Law” when confronted by a particular risk scenario. By the same token, constant efforts to revive that 18th century Jeremiah, Malthus, are unconvincing. It’s somewhere on the Moore-Malthus spectrum that judicious global risk assessment lies. 

 

That by way of an effort at framing, or re-framing, the particulars of the Rio conservation. Now back to some of its specifics.

 

On reflection there is much on my mind, including, in no special order:

* What’s the value of endless exhortations? We should, we must, everyone needs to. My suspicion is they are counter-productive. There were hundreds. Life in an exhortatory community is depressing and a little tedious. And it was left to Oliver Morton of the Economist to ask pointedly that speakers not say “we” without defining who. EC science adviser Anne Glover’s push-back on this point was not helpful.

* What’s the value of advisers and committees? We are awash with them. And while I don’t object if the UN Secretary-General wants a science adviser and an advisory committee to boot (one leading idea being ventilated), it is hard to see what difference this will make in the scheme of things; as if an exponential, hockey-stick increase in the number of advisers and committees will solve the problem (whatever, precisely, the problem is).

* Has the emergence of the scientific community as, may I say, a lobbying community, been useful for science or for society? I suspect not at all. I’m all for scientists taking ethical views and engaging society; but their operating, or seeming to, in a manner that makes them look like a labor union or enviro pressure group has been less of a good idea. And (note to the more enthusiastic) shrill is always a negative factor in the effort at persuasion.

* The old joke that insanity may be defined as doing the same thing over and over expecting a different result kept haunting me.

 

Participants in the Conversation

 

1. I opened my remarks with the suggestion that the debate is running backwards. If the capacity of the global science/NGO community to shape policy on the broad climate/sustainability agenda is weaker than it was pre-Copenhagen, what does this mean? Inter alia: That people need to get better at listening and learning -and focus on reshaping the discussion. The alternative reality of international conferences is not doing the trick.  

 

2. I argued for much greater inclusion, around the table, of the business community. PuP had a smattering of business speakers – one of whom was the subject of a demo (sigh). Unless the discussion of sustainability and the global environmental good is owned by industry and, more specifically, by those who shape the global capital markets, it may make activists of the NGO or science professor variety feel good, but it will not leverage planetary decision-making. Where was Goldman Sachs? Innovation leaders such as IBM, GE, Google, Apple? Top VCs – like Reid Hoffman (LinkedIn) and Peter Thiel (Facebook et al., and also one of the most stimulating global thinkers about the future and technology)? Leaders in the energy field? In complex ways the take of all these parties shapes global policy choices.  

 

3. It’s complicated, but the “new corporate social responsibility” (CSR) is increasingly building alignment between business activity and global sustainability. Famously, Harvard’s Michael Porter – long the guru of value in the world of business – has come out in favor of a radical notion of “shared value” as the key. It’s a third-generation notion of corporations thinking about the wider impacts of their activities, after old-time philanthropy and the more recent thinking about CSR. (Discussed here in my column for the U.S. Chamber of Commerce.)

  

 

 

4. Then we come to government. At PuP, among various luminaries, we had two members of the British government speaking – they arrived, delivered their speeches, and left, making it very plain that PuP was not the main thing on their minds in the UK this week. I was thinking that it would have been interesting, for example, had David Willets stayed the full 4 days and served as respondent to key speakers. Until the G8/BRICS/OECD governments can own this process, it is not owned. IGO, NGOs, and science networks are needed and can accomplish a lot. But they do not hold the whip hand.

 

 

Subjects of the Conversation

 

I have neither the intention nor the competence to get into the pros and cons of the very complex climate debate. But to an interested observer, some matters seem to me to be clear after my engagement in PuP.

 

1. For one thing, there are various distinct logical strands in the conversation that tend to be lumped together. You do not need to be convinced that humans caused warming to see it occurring and note a need to act to contain its impacts both through mitigation and (in whatever manner) through efforts to affect the future process. By the same token, you can accept the entirety of the conventional analysis and not think it is politically possible to do much about it (a view more widely held I suspect than is often admitted). You can doubt pretty much the entire analysis and yet believe that a prudent world should act just in case it should be true. There are other variants. It would be helpful to disentangle their logic. That (ahem) is how one builds alliances and a case for action.  

 

2. For another, advocates of the conventional view have to my mind been much too ready to throw everything into the hopper. Yes, I know, it’s all ultimately connected. But if you are looking to engage global opinion in action to mitigate the impact of warming and, separately, limit its pace, why bring the population issue to the fore? It’s a surefire way of losing a billion potential supporters here (err, the Roman Catholic Church) and a billion there. The same is true of the issue of rising differentials between the rich and the poor. It isn’t that these questions don’t matter. But they are guaranteed ways to push away people who don’t buy these agenda items but are open to making other purchases. By the same token, there are many particular sustainability issues (fish stock depletion?) that stand on their own two feet and do not depend on other areas of analysis for their credibility. The tendency to aggregate the issues into one, like that to aggregate views into two, is not helpful.  

 

3. For a third, advocates of the conventional view need to be careful not to damage their case further by the manner in which they seek to make it. Feverishness in advocacy invariably undercuts credibility. Suggestions, for example (heard at PuP) that skeptics need to be given “treatment,” or that we need a move to qualified majority voting in global environmental regulation, are as rhetorically counter-productive as they are impractical; and the widely held idea that the only reason some people question the conventional view is that Big Oil is funding them is simply untrue – as well as unhelpful. In a global knowledge economy, truth wins out through respectful dialogue. (And, needless to say, “denier” language – which I did not hear this week – is as disrespectful to the victims of the Holocaust as it is to partners in the current discussion; it’s a metaphor too far.)

 

These are notes, not points in argument of a thesis, so I do not offer a conclusion. But they are notes offered toward the repristination of the process. Your responses will be appreciated, as we roll down to Rio, and beyond.

 

Two good blog summaries of the week:

 

http://www.eaem.co.uk/news/global-eco-summits-compared-matrix-amid-call-urgent-action

 

 

http://www.scidev.net/en/agriculture-and-environment/planet-under-pressure-2012-2/news/science-policy-relations-stuck-in-outdated-era-.html#.T3ceQghloc0.twitter

 

  

 

  

Permission granted to reproduce this commentary in full and with acknowledgement.

 

Image: C-PET President Nigel Cameron speaks on the impact of RFID and other emerging technologies at the 2010 STARS symposium in Switzerland

  

Social Risk: Seems CIOs think Social is beneath them

Mark Fidelman’s striking Forbes survey of CIOs and their near-consensus non-engagement with social media has set the cat among the pigeons. At least on Twitter. Question is whether anyone in the C-suite cares. If the CIO thinks this stuff we do is for teens, looks like all those other Cs are off the hook.

His numbers are so bad they are literally hard to believe. 25 out of 250 are on Twitter. 4 have blogs. Even LinkedIn does not much appeal. He didn’t poll on Facebook. I suspect more are engaged there and it’s where they keep track of their kids. And that’s one of the problems of Facebook – it has uber-branded social as a time-wasting, pic-posting alternative reality where if you have time, inclination, grandchildren, pets, you may want to hang.

Point is: only by immersion in markets do Cs of any description have a clue as to how to do their jobs in a manner that is strategic, focused on the edge where new products and new business lie, focused on change, focused on (ahem) building value.

It’s becoming a social and professional embarrassment to meet people who not only aren’t engaged on Twitter (especially) but who giggle or roll their eyeballs or start stuttering about the fact they do use Facebook when you raise the subject.

Guys: Social is the leading edge of culture and business; exponential change, driven by Moore’s Law and other factors, is the context for every decision – even in old economy industries; and – hear this – social is like saying sorry. You can’t have someone do it for you.

So, listen up, smart CEOs, Boards, Shareholders, and anyone else concerned about building long-term value in markets changing at warp speed: Are you or have you ever been on Twitter? should be a core question in pre-qualifying executive leaders. And let’s get rid of the deadwood. There are 225 juicy CIO slots waiting to be filled.

 

 

 

 

 

Mark Fidelman – Socialized and Mobilized – Forbes.

Rolling down to Rio

Rolling down to Rio:
The Twin Challenges of Global Process: Sustaining Credibility and Engaging Dissent

Nigel M. de S. Cameron
Center for Policy on Emerging Technologies, Washington, DC

I spent this past week at Planet under Pressure (PuP), a global conference on sustainability and climate convened in London under the eminent auspices of the Royal Society and the network of science academies around the planet– as a preparation for Rio+20, which is just around the corner. It’s plain the organizing committee were no fans of Rudyard Kipling or we would have been greeted on daily arrival by renditions of his splendid song Rolling down to Rio, in place of the housemusic (ahem, housemuzak) that I assume was picked by the ExCel Center (which, somewhat amusingly for a such a carbon-conscious event, is owned by Abu Dhabi). Here it is, sung by that wonderful American baritone, Leonard Warren: http://www.youtube.com/watch?v=uk99b7sNFzQ.

It was a privilege to be invited to participate, and admire the skills of my esteemed professional friend Lidia Brito (science policy director at UNESCO and former science/education minister of Mozambique) as conference co-chair; and Nisha Pillai, network anchor turned gracious but when necessary lethal emcee. 3,000 people, mainly scientists, filled the hall. After an opening evening and four long days it finally all came to a conclusion, and I am mulling. So take these thoughts as ideas in progress on a process of high significance for the good of the planet (which includes us) – and an object lesson in how to do, and perhaps not to do, what needs to be done. And that is true whether or not your own view lies in the climate/sustainability mainstream. The video and closing statement are here: http://www.planetunderpressure2012.net/

I had been invited to speak in the session on innovative solutions, and focused my remarks on the need to innovative the shape of the debate itself – partly by bringing other parties to the table. I summarized my comments – and much else – for those who follow me on Twitter (@nigelcameron).

On reflection there is much on my mind, including, in no special order:
• What’s the value of endless exhortations? We should, we must, everyone needs to. My suspicion is they are counter-productive. There were hundreds. Life in an exhortatory community is depressing and a little tedious. And it was left to Oliver Morton of the Economist to ask pointedly that speakers not say “we” without defining who. EC science adviser Anne Glover’s push-back on this point was not helpful.
• What’s the value of advisers and committees? We are awash with them. And while I don’t object if the UN Secretary-General wants a science adviser and an advisory committee to boot (one leading idea being ventilated), it is hard to see what difference this will make in the scheme of things; as if an exponential, hockey-stick increase in the number of advisers and committees will solve the problem (whatever, precisely, the problem is).
• Has the emergence of the scientific community as, may I say, a lobbying community, been useful for science or for society? I suspect not at all. I’m all for scientists taking ethical views and engaging society; but their operating, or seeming to, in a manner that makes them look like a labor union or enviro pressure group has been less of a good idea. And (note to the more enthusiastic) shrill is always a negative factor in the effort at persuasion.
• The old joke that insanity may be defined as doing the same thing over and over expecting a different result kept haunting me.

Participants in the Conversation

1. I opened my remarks with the suggestion that the debate is running backwards. If the capacity of the global science/NGO community to shape policy on the broad climate/sustainability agenda is weaker than it was pre-Copenhagen, what does this mean? Inter alia: That people need to get better at listening and learning –and focus on reshaping the discussion. The alternative reality of international conferences is not doing the trick.
2. I argued for much greater inclusion, around the table, of the business community. PuP had a smattering of business speakers – one of whom was the subject of a demo (sigh). Unless the discussion of sustainability and the global environmental good is owned by industry and, more specifically, by those who shape the global capital markets, it may make activists of the NGO or science professor variety feel good, but it will not leverage planetary decision-making. Where was Goldman Sachs? Innovation leaders such as IBM, GE, Google, Apple? Top VCs – like Reid Hoffman (LinkedIn) and Peter Thiel (Facebook et al., and also one of the most stimulating global thinkers about the future and technology)? Leaders in the energy field? In complex ways the take of all these parties shapes global policy choices.
3. It’s complicated, but the “new corporate social responsibility” (CSR) is increasingly building alignment between business activity and global sustainability. Famously, Harvard’s Michael Porter – long the guru of value in the world of business – has come out in favor of a radical notion of “shared value” as the key. It’s a third-generation notion of corporations thinking about the wider impacts of their activities, after old-time philanthropy and the more recent thinking about CSR. (Discussed here in my column for the U.S. Chamber of Commerce: http://bclc.uschamber.com/blog/2012-01-11/so-what-about-board)
4. Then we come to government. At PuP, among various luminaries, we had two members of the British government speaking – they arrived, delivered their speeches, and left, making it very plain that PuP was not the main thing on their minds in the UK this week. I was thinking that it would have been interesting, for example, had David Willets stayed the full 4 days and served as respondent to key speakers. Until the G8/BRICS/OECD governments can own this process, it is not owned. IGO, NGOs, and science networks are needed and can accomplish a lot. But they do not hold the whip hand.

Subjects of the Conversation

I have neither the intention nor the competence to get into the pros and cons of the very complex climate debate. But to an interested observer, some matters seem to me to be clear after my engagement in PuP.

1. For one thing, there are various distinct logical strands in the conversation that tend to be lumped together. You do not need to be convinced that humans caused warming to see it occurring and note a need to act to contain its impacts both through mitigation and (in whatever manner) through efforts to affect the future process. By the same token, you can accept the entirety of the conventional analysis and not think it is politically possible to do much about it (a view more widely held I suspect than is often admitted). You can doubt pretty much the entire analysis and yet believe that a prudent world should act just in case it should be true. There are other variants. It would be helpful to disentangle their logic. That (ahem) is how one builds alliances and a case for action.
2. For another, advocates of the conventional view have to my mind been much too ready to throw everything into the hopper. Yes, I know, it’s all ultimately connected. But if you are looking to engage global opinion in action to mitigate the impact of warming and, separately, limit its pace, why bring the population issue to the fore? It’s a surefire way of losing a billion potential supporters here (err, the Roman Catholic Church) and a billion there. The same is true of the issue of rising differentials between the rich and the poor. It isn’t that these questions don’t matter. But, again, they are guaranteed ways to push away people who don’t buy these agenda items. By the same token, there are many particular sustainability issues (fish stock depletion?) that stand on their own two feet and do not depend on other areas of analysis for their credibility. The tendency to aggregate the issues into one, like that to aggregate views into two, is not helpful.
3. For a third, advocates of the conventional view need to be careful not to damage their case further in the manner in which they seek to make it. Feverishness in advocacy invariably undercuts credibility. Suggestions, for example (heard at PuP) that skeptics need to be given “treatment,” or that we need a move to qualified majority voting in global environmental regulation, are as rhetorically counter-productive as they are impractical; and the widely held idea that the only reason some people question the conventional view is that Big Oil is funding them is simply untrue – as well as unhelpful. In a global knowledge economy, truth wins out through respectful dialogue. (And, needless to say, “denier” language – which I did not hear this week – is as disrespectful to the victims of the Holocaust as it is to partners in the current discussion.)

These are notes, not points in argument of a thesis, so I do not offer a conclusion. But they are notes offered toward the repristination of the process. Your responses will be appreciated, as we roll down to Rio, and beyond.

Two good blog summaries of the week:

http://www.eaem.co.uk/news/global-eco-summits-compared-matrix-amid-call-urgent-action

http://www.scidev.net/en/agriculture-and-environment/planet-under-pressure-2012-2/news/science-policy-relations-stuck-in-outdated-era-.html#.T3ceQghloc0.twitter

Values and the Value Chain in China

VALUES AND THE VALUE CHAIN

Apple, Foxconn – and a new day for American consumers, Chinese manufacturers, and more besides.

 

Nigel M. de S. Cameron

 

The opening of Foxconn to an American TV crew marks, to use an old term apt here, an epoch in the several histories of CSR, outsourcing, Asian labor practices, the role of the consumer in the digital age – and, just perhaps, a seismic move toward the reshaping of the idea of value in western capitalism. Oh yes, and in the history of Apple post-Jobs. In brief: Post-Jobs Asian jobs; value, meet values.

 

We all know what makes Asian nations so interesting to innovative western manufacturers. 1. Highly skilled labor that is relatively cheap (though slowly equalizing with the developed world); and 2. Highly questionable labor practices. That’s why Apple Computer’s decision to sign on to the Fair Labor Association is both smart and risky. They work closely with Taiwanese giant Foxconn and the others in their supply chain, and the more innovative their products become, the faster models and devices change, the more wedded they will be. China, especially, has shown an extraordinary capacity to provide fast, reliable, manufacturing and assembly of the quality needed by the highest-quality consumer enterprise on the planet. The ridiculous levels of profit being reaped at the moment are drawing ever greater attention to its source, which is substantially the slice of the Chinese economy that assembles high skill, high quality, and low pay.

 

While Apple’s sign-on to Fair Labor may have been motivated entirely by moral conviction (Tim Cook just told his employees that he “cares about every worker in the supply chain”) and a generally eleemosynary disposition, it’s unlikely that was all it took to get to yes. According to a lengthy and important article in the New York Times, there are actually big disagreements among Apple execs on these issues (the Times piece is required reading). That suggests that the Fair Labor decision – and the release of a list of suppliers that preceded it – was the result of the classic alignment of interests that has tended to be necessary before major CSR-related choices are made by major corporations. That is, the do-gooders and the profit-maximizers sat down with the risk-managers and discovered that they all had reason to vote for the same motion. Yet this is very far from over. The Times quotes one inside as follows: “You can either manufacture in comfortable, worker-friendly factories, or you can reinvent the product every year, and make it better and faster and cheaper, which requires factories that seem harsh by American standards,” said a current Apple executive. . . .And right now, customers care more about a new iPhone than working conditions in China.” In a recent survey, only 2% of consumers mentioned concern about overseas labor conditions. Apple has yet to face the kind of consumer-interest tipping point faced by Nike, for example. Yet Nikes are worn by runners. Apple users are the most social-media conscious, connected beings of all. We can imagine the risk party pointing this out rather forcibly.

 

As the quote above suggests, not everyone is convinced. And the release of the list of suppliers (who account for 97% of Apple’s payments) is just a start. Back to the Times: “However, the company has not revealed the names of hundreds of other companies that do not directly contract with Apple, but supply the suppliers. The company’s supplier list does not disclose where factories are, and many are hard to find. And independent monitoring organizations say when they have tried to inspect Apple’s suppliers, they have been barred from entry — on Apple’s orders, they have been told.” Looks like Apple has opened the door just wide enough to need to discover they have to open it wide. Soon.

 

There’s a broader point here, which is why this is potentially very good news, both for Chinese labor (in developing and applying under public scrutiny model labor practices) and American business. The commitment to quality that has been core to Apple’s success is exactly the commitment needed to revolutionize the “wild west” of labor practice in a nation such as China. It will spread to other Chinese manufacturers who wish to be seen as working at the top end, and competing for western contracts; and also to other western companies – indeed, signing on to Fair Labor is now the industry standard.

 

It remains to be seen of course whether Apple will bring to this new, higher, and more public level of commitment to supervise the execution of its contracts the same diligence that has characterized its engagement with manufacturers in China and elsewhere, which has itself been a key to its remarkable success. Our brands are always on the line, but now our leading brand has chose to focus the super-trouper on the techno-sweatshops of the People’s Republic, and in especial of Foxconn. The kind of price squeeze that Walmart are famous for (which as we know has led to some sad supplier stories) is now entailed as a quality squeeze on hundreds of thousands of Chinese workers. I hope Apple has the people in place to make this work. And that fresh forces from the reserves of Chinese bloggers and western investigative journalists are rising to the challenge.

 

But the point is broader still. While many of us hope for a revival of American manufacturing as a component in our development of the next generation of innovative products, there’s no doubt that the next 10 years will see growing use of outsourced manufacturing a la Foxconn; perhaps, on some scenarios, a huge increase of it, if the United States continues to be chief global innovator.

 

And there are yet other benefits. Enlightened labor practices that are built into the pricing of outsourced products will both help U.S. and other western manufactures compete. And they will build a bridge of goodwill among the Chinese people.

 

(Revised version of a column originally written for the U.S. Chamber of Commerce BCLC)

VALUES AND THE VALUE CHAIN: APPLE, FOXCONN, AND THE NEW CSR?

Photograph showing Apple Newton hand held comp...

Image via Wikipedia

http://mashable.com/2012/02/21/inside-foxconn/

 

VALUES AND THE VALUE CHAIN

Apple, Foxconn – and a new day for American consumers, Chinese manufacturers, and more besides.

 

Nigel M. de S. Cameron

 

The opening of Foxconn to an American TV crew marks, to use an old term apt here, an epoch in the several histories of CSR, outsourcing, Asian labor practices, the role of the consumer in the digital age – and, just perhaps, a seismic move toward the reshaping of the idea of value in western capitalism. Oh yes, and in the history of Apple post-Jobs. In brief: Post-Jobs Asian jobs; value, meet values.

And just this week, wage were raised by 25%. . . .

 

We all know what makes Asian nations so interesting to innovative western manufacturers. 1. Highly skilled labor that is relatively cheap (though slowly equalizing with the developed world); and 2. Highly questionable labor practices. That’s why Apple Computer’s decision to sign on to the Fair Labor Association is both smart and risky. They work closely with Taiwanese giant Foxconn and the others in their supply chain, and the more innovative their products become, the faster models and devices change, the more wedded they will be. China, especially, has shown an extraordinary capacity to provide fast, reliable, manufacturing and assembly of the quality needed by the highest-quality consumer enterprise on the planet. The ridiculous levels of profit being reaped at the moment are drawing ever greater attention to its source, which is substantially the slice of the Chinese economy that assembles high skill, high quality, and low pay.

 

While Apple’s sign-on to Fair Labor may have been motivated entirely by moral conviction (Tim Cook just told his employees that he “cares about every worker in the supply chain”) and a generally eleemosynary disposition, it’s unlikely that was all it took to get to yes. According to a lengthy and important article in the New York Times, there are actually big disagreements among Apple execs on these issues (the Times piece is required reading). That suggests that the Fair Labor decision – and the release of a list of suppliers that preceded it – was the result of the classic alignment of interests that has tended to be necessary before major CSR-related choices are made by major corporations. That is, the do-gooders and the profit-maximizers sat down with the risk-managers and discovered that they all had reason to vote for the same motion. Yet this is very far from over. The Times quotes one inside as follows: “You can either manufacture in comfortable, worker-friendly factories, or you can reinvent the product every year, and make it better and faster and cheaper, which requires factories that seem harsh by American standards,” said a current Apple executive. . . .And right now, customers care more about a new iPhone than working conditions in China.” In a recent survey, only 2% of consumers mentioned concern about overseas labor conditions. Apple has yet to face the kind of consumer-interest tipping point faced by Nike, for example. Yet Nikes are worn by runners. Apple users are the most social-media conscious, connected beings of all. We can imagine the risk party pointing this out rather forcibly.

 

As the quote above suggests, not everyone is convinced. And the release of the list of suppliers (who account for 97% of Apple’s payments) is just a start. Back to the Times: “However, the company has not revealed the names of hundreds of other companies that do not directly contract with Apple, but supply the suppliers. The company’s supplier list does not disclose where factories are, and many are hard to find. And independent monitoring organizations say when they have tried to inspect Apple’s suppliers, they have been barred from entry — on Apple’s orders, they have been told.” Looks like Apple has opened the door just wide enough to need to discover they have to open it wide. Soon.

 

There’s a broader point here, which is why this is potentially very good news, both for Chinese labor (in developing and applying under public scrutiny model labor practices) and American business. The commitment to quality that has been core to Apple’s success is exactly the commitment needed to revolutionize the “wild west” of labor practice in a nation such as China. It will spread to other Chinese manufacturers who wish to be seen as working at the top end, and competing for western contracts; and also to other western companies – indeed, signing on to Fair Labor is now the industry standard.

 

It remains to be seen of course whether Apple will bring to this new, higher, and more public level of commitment to supervise the execution of its contracts the same diligence that has characterized its engagement with manufacturers in China and elsewhere, which has itself been a key to its remarkable success. Our brands are always on the line, but now our leading brand has chose to focus the super-trouper on the techno-sweatshops of the People’s Republic, and in especial of Foxconn. The kind of price squeeze that Walmart are famous for (which as we know has led to some sad supplier stories) is now entailed as a quality squeeze on hundreds of thousands of Chinese workers. I hope Apple has the people in place to make this work. And that fresh forces from the reserves of Chinese bloggers and western investigative journalists are rising to the challenge.

 

But the point is broader still. While many of us hope for a revival of American manufacturing as a component in our development of the next generation of innovative products, there’s no doubt that the next 10 years will see growing use of outsourced manufacturing a la Foxconn; perhaps, on some scenarios, a huge increase of it, if the United States continues to be chief global innovator.

 

And there are yet other benefits. Enlightened labor practices that are built into the pricing of outsourced products will both help U.S. and other western manufactures compete. And they will build a bridge of goodwill among the Chinese people.

 

(Revised version of a column originally written for the U.S. Chamber of Commerce BCLC)