Here’s another look at the problem of getting heads in the C suite round #social. Remember, very few CIOs in major companies are personally engaging with social media like Twitter and blogs; most report through the CFO (there’s a downer and a big blunder); and another study recently showed how little B2B companies were making use of social feedback.

What a mess. And what an opportunity. Anyone say competitive advantage?

https://futureofbiz.org/2012/06/05/69-of-global-b2b-orgs-ignore-social-feedback/

C-Suite Executives Not Measuring Impact of Social Business | V3 Kansas City Integrated Marketing and Social Media Agency.