It’s all very well for the network of corporate directors to pontificate about the importance of “going digital,” but even that phrase is antiquated. Everyone is “digital” now. It’s the norm.
Yet the evidence is (per Harvard Business Review) that very few corporate CIOs are personally engaged in these technologies at ll. Which suggests that the C Suite gives orders but does not really grasp what this is all about. And that boards’ commitment is by lipservice. 4/250 have blogs, 25/250 use Twitter. And the point about this revolutionary thing we call “social” is that you need to engage it directly.You can’t just hire someone to do it for you. It’s like saying you’re sorry.