Here’s another look at the problem of getting heads in the C suite round #social. Remember, very few CIOs in major companies are personally engaging with social media like Twitter and blogs; most report through the CFO (there’s a downer and a big blunder); and another study recently showed how little B2B companies were making use of social feedback.

What a mess. And what an opportunity. Anyone say competitive advantage?

69% of Global #B2B Orgs Ignore #Social Feedback

C-Suite Executives Not Measuring Impact of Social Business | V3 Kansas City Integrated Marketing and Social Media Agency.