Facebook’s decision to draw back from one of the few evidences in the governance of social networks that they understand that social is actually coming to mean for the future of the corporate effort is perhaps no great surprise. For a company whose governance is designed top-down like that of a 19th century steel magnate (or, to be fairer, well, 21st century News Corp), the anomaly of leaving users free to make actual decisions, always open to being “exploited” (aka used) by users actually interested in said decisions, could not long endure.
But the question is raised, yet again: when will it be that companies in the ever-broader “social” space will evolve governance (and financing) models that are actually suited to social?
None of the major players has given that thought much thought, so far. The Facebook voting thing being nixed was a vestigial organ from an earlier, pre-IPO, day when the visionary aspects of the company had more logic than they do now (though, for my part, I have no reason to believe that MZ believes them any less). Something much bigger, and strategic, is needed for these companies to align their social mission with their social identity as vast networks of users. The future will not lie with playing cat-and-mouse on privacy and imposing corporate policies from (in Fb’s case) unbelievably non-diverse boards. And for future read profit.
I billion and rising. Well, we shall see. Think Kodak and RIM and HP and (ouch, ouch) Apple for curves whose rise is halted.
My take? MS soldiers on; Apple crests very soon in all respects; Fb is close to its zenith. MZ, like SJ and BG, has earned his place on Mount Rushmore. What interests me is what, and who, come nest; and how they manage to align their corporate efforts with their users. Hint: it may involve actually engaging this thing we call “social.”
Oh, and Twitter? As a company, it is in the balance, for just this same reason. Its daily users include some of the very smartest minds on the planet – from @rupertmurdoch down. The interest of the Twitter high command in what they/we think is somewhere around zero.
- Unsocial Media: The Uselessness Of Facebook And Google+ (warrenellis.com)
- Facebook to share data with Instagram, loosen email rules (reuters.com)