If you missed this report a week or so ago, it’s worth a visit. A Salesforce unit looked at around 300 Twitter accounts managed for major brands. Important to note that, since while many of us use Twitter to promote our businesses, this effort seems to have looked at more overtly promotional tweeting (the kind I never see as I don’t follow brands!).
There are straightforward lessons about keeping under 100 characters, including links, making sure your links work (sigh); and interesting remarks on when best to tweet – at busy times, and especially at weekends (when it seems most major brands don’t bother much).
Grist to the mill of those of us who have been repeating that major companies aren’t serious about social, and the tips on timing and length are helpful even if they are not of universal application (so if you are selling sleeping pills . . .). And the approach some of us taking to mingling professional content with quips, snarks, and general-purpose observations (not to mention cat pics); and who tweet far more than is here recommended; is not really in view.
Back to a point I keep making. This really is early days – in digital in general, in social in particular, and in Twitter especially, which is the key social medium. I suspect I shall return to these points soon . . . .
WHY TWITTER MATTERS: Tomorrow’s Knowledge Network