10 Amazing Facts about Twitter
1. It is far simpler than Facebook and yet has far more uses.
2. It is accessible from almost any point on earth and at any time.
3. It connects people and knowledge seamlessly.
4. You can have one-on-one chats with friends and strangers 24 hours a day, either in semi-public through @ messages or in private with DM.
5. It supplies me with a free staff of hundreds of expert researchers and communicators, whose chief delight day by day is to tell me what’s new and what to make of it.
6. Twitter relationships can lead quickly to real-life connections, and when you meet a Twitter friend IRL it’s remarkable how much you already know of each other. Whitney Johnson, author of Dare Dream Do, has called this TWIRL – Twitter – In Real Life. Twirl can be an amazing experience. That’s how I met Whitney! @johnsonwhitney
7. As knowledge is expanding exponentially – faster every day – only one thing can enable us to digest, focus, grasp, what’s new and important: The Miracle of Reciprocal Curation. Each of us scans what’s new for each other, in a mutual gift relationship that has enormous power. Twitter is the best mechanism for it we have yet devised. It’s a Reciprocal Knowledge Engine.
8. A Reciprocal Knowledge Engine is key to enabling us to scan the future, as the future is coming in faster every day.
9. Every corporation and government can use Twitter to engage one-on-one with customers, prospects, and citizens. Forget focus groups and traditional market research. And turn elections from 2-yearly, 4-yearly events into continuous engagement.
10. Twitter opens the organizational boundary of the corporation. We now have two-way communication – the key to transformation in every institution, as the values of customers and employees sync – and customer needs reshape corporate culture.
Read more at http://futureofbiz.org/future/why-twitter-matters/