The dynamics of B2B have always operated so differently to B2C, aside from the overlap at OfficeMax, that Amazon’s intrusion looks surprising and odd. But they said that back when to buy a book you generally got the bus to a bookstore.
This b2binsights.com post offers a brilliant expo of the issues and why dismissing the strategic impact of this move (OK, OfficeMax by mail) would be a big, big mistake. And there are lessons here for us all . . . .