Sustainability? Ask the CFO, says KPMG


It’s all very well for CSR people to jump up and down and tell every stakeholder in sight that sustainability efforts will help all round. But it’s quite another thing if the CFO thinks that way too.

In this striking report based on interviews with hundreds of CFOs of global companies it’s very clear that sustainability issues are seen as key to building long-term value. A valuable read. And another straw in the wind in the direction of the Porter Thesis.

CFO India

Image via Wikipedia

1 thought on “Sustainability? Ask the CFO, says KPMG

  1. Pingback: The Sustainability Gene « theMarketSoul ©1999 – 2012

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