http://www.prnewswire.com/news-releases/apple-joins-fair-labor-association-137285303.html
http://www.fairlabor.org/fla/go.asp?u=/pub/mp&Page=WWD
News that Apple has signed up to the Fair Labor movement is highly significant. A risky move for a large company with many suppliers in parts of the world where labor conventions differ widely from those of humane western commentators, this exposes both Apple and its supplier network to public scrutiny. Apple must be confident that they can exercise enough sway over those suppliers, and especially the notorious Foxconn, to carry this off. At the same time, it significantly strengthens their hand in the process. Their entire supply chain just became an open book to the NGO community and the global press.
More fundamentally, this move aligns Apple with the trend into what I have terms Third Generation CSR – from philanthropy to what we have known as CSR into the world of Shared Value predicted and outlined by Michael Porter just a year ago. While at one level Fair Labor is simple CSR, the risk involved in this move suggests a far-sighted conviction that value in the future will lie much more substantially in the alignment of labor practices and product. I wonder whether Jobs would have made this move. It’s a huge risk. We shall all be watching . . . .
I’d like to think Jobs would have approved. I certainly do. His family time was most important thing to him and one aim of his products was to improve people’s lives.
He seems to have been quite the contradiction on that front! But this is highly significant, and will train the spotlight on China’s biz practices which are fueling Apple’s vast profits . . . .